• Christmas Accessoire Sale! Get 25% off…

     - posted on 26/11/2014

    Accessoires SaleHej,
    i’ll keep it short! Black Friday is everywhere and I don’t want to jump on the bandwagon.
    But Christmas is near and I would like to invite you to check out the AURORA Accessoire Sale! If you are searching for a nice gift, this might be a good chance.
    With the discount code “christmas2014″ you get 25% off all accessoires and of course free world wide shipping for your order! This includes all AURORA Tech Keychains. This discount code is valid from now on until the 6th december!

    So have a look at our new products and i’m sure they would make great gifts!

    All the best and happy pre-christmas shopping,


    Accessoire Sale Coupon

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  • AURORA x Peter Aurisch

    AURORA x Peter Aurisch Collaboration + AURORA Knitwear release!

     - posted on 18/11/2014

    AURORA x Peter Aurisch
    and here we are again. It’s fall, the winter is approaching fast and also Christmas is near. Perfect time to drop some really nice gear and help you end your search for awesome gifts.

    I’m really proud of this AURORA x Peter Aurisch Collaboration, after aPeter Aurisch. Exclusively for AURORA he created two artworks with a “Cyclist” theme and he also played around with the typographical aspects of the word “AURORA”. His signature style is extraordinaire and the artworks perfectly show his skills and talent.
    You better check out the shirts, they are a limited edition.

    AURORA x Peter Aurisch

    AURORA Fine Merino Hats & Scarves

    Besides these shirts we also upgraded our knitwear line for this Fall/Winter season. As always we put the quality first and keep the branding understated. The whole knitwear collection is 100% Made in Germany by a renowned Family Business and made of the best fabrics available. Knitted hats and scarves made from the finest merino wool and also a colorful range of knitted hats made from virgin wool.
    Especially the merino wool items will keep you warm and comfy even in the coldest days.
    But I don’t want to waste more words, these items are beautiful, feel great, are from exceptional quality and will go along with you a lifetime.
    AURORA Fine Merino Hats & Scarves
    AURORA Knitwear

    If you’re not into knitwear, check out our current assortment of AURORA Snapbacks. Classic style and fit, with simple AURORA branding.

    AURORA Snapbacks

    We hope you like the gear and find something nice!



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  • Mianzi Rei – My Legs My Gears

     - posted on 12/11/2014

    I think there is no need to introduce Mianzi Rei again, we featured her several times.
    He is a good friend and long-time supporter of AURORA and she deserves the spotlight of a personal portrait. A great personality! Keep pedaling, Mianzi!
    Also some impressions from the legendary first Rad Race in Berlin made it to the film!

    Check out this great production made by Baroudeur / Colorado Media.

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  • New webshop!

     - posted on 20/10/2014

    You might noticed a lot problems with our webshop in the last weeks. The system we used was outdated, this caused a lot problems and it was not possible to fix it. So we decided to built it up from zero and that’s what we did the last 3-4 weeks.
    Now we got a fresh and new webshop system running, which should work fine.
    With the new system you can open a personal account, use a wishlist and it’s much more user friendly. Besides this, everything works great on all devices!
    We hope you like these, not obvious but effective, changes. If you still find some bugs, have problems with the new shop or just have something to say about it – please get in touch with us!
    We love to hear some feedback.

    Expect some more exciting news soon.



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  • RAD RACE Battle in Münster

     - posted on 26/09/2014

    RDRC_Startnummer_200mm_AnsichtJust one week left until Münsterland Giro. The RAD RACE Battle will take place on 3rd of October on the historical Prinzipalmarkt in Münster, the Prinzipalmarkt is one of the main streets in Münsters city centre and covered with historical pavé. The RAD RACE Battle is a rider against rider sprint battle on a straight 160 m pavé track!
    This is going to be really interesting and worth a visit.
    Make sure to visit Münster next week, have a great day of cycling and celebrate the 7th RAD RACE with us! Check out the facebook event for more information.
    I hope to see you there.


    RAD RACE BATTLE OFFENBACH_Pic by www.lifedraft.de_6

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