• AURORA

    Hello 2015!

    0
    1
     - posted on 03/01/2015


    Personally I don’t really care about the turn of the year, I don’t really celebrate nor am I looking forward to this time of the year. Only thing that might be interesting is the fact (or fiction) that something new starts and one got kind of a new try.
    Or just take it as a new chapter. But enough hype, let’s just keep it understated as always.
    #festive500 Between the holidays I tried to get some km in for the #festive500, but with several days full of icy roads and severe weather warnings, I don’t really managed to get near the 500km. But riding in the snow, below 0°, be chased by a dog during a night ride and crashing on icy roads has it’s own appeal. Wrong place for something like that and as Eddy Merckx famously said:

    “Ride as much or as little, or as long or as short as you feel.
    But ride.” ~
    Eddy Merckx

    I’m fine with every km and I look forward to more cycling adventures in 2015.

    #festive500 Besides riding bikes, I tried to start a new chapter with AURORA in the last weeks.
    The first AURORA track frame was released, the feedback so far was great and there will definitely be more.
    Some really artful and awesome collaborations where released in 2014 and as i’m more than happy with the results, I’m even more amazed about the great artists and people I was allowed to meet.
    Especially the friends at Rad Race and everything we did together so far.
    2015 will better this even more and I can’t wait to start the new season with all those Rad Races around Germany and the Netherlands. You should better check out the Rad Race website and reserve a spot.
    Another Grand Tour is already in the works and of course some new AURORA gear aswell!

    Let’s see what 2015 has to offer and I’m sure we will meet on the road, a fair or a Rad Race near your town.

    Thanks for your ongoing support! Ride safe!

    Sebastian

    _C280063AURORA "Borealis" Road BIkeAURORA "Borealis" Road BIkeAURORA "Borealis" Road BIke

    Read more
  • AURORA Cycling

    AURORA “Australis” Track frameset!

    1
    2
     - posted on 09/12/2014


    After riding aluminium frames for many years and more than 1,5 years research, it’s finally time to reveal something big – at least for me!
    Let me start at the very beginning.
    Being a huge fan of old Principia aluminium road and track frames for many years, it was sad to see this company going to change direction in 2004/05. I always wanted to bring back this dedicated craftsmanship, the classic geometry and the artisan quality which made the frames famous. Not that easy, when even most old-established italien cycling companies move their production to low-cost countries and the bicycle becomes a mass-produced item. But there are still many dedicated framebuilders who put their heart and soul in each and every frame they produce, you just have to find them. I was able to find one in Italy, who was able to help me produce the frames I was thinking of.
    In times were sloping, whether it is positive or negative, seems to be the only choice and most people think carbon is the one and only material for modern and competitive frames. The AURORA “Australis” is our interpretation of the perfect aluminium frameset, merging a classic geometry with modern details and modern materials.
    The product and whole production process mirrors the principles AURORA is based on.
    Each frame is perfectly produced by a skilled and experienced framebuilder in Italy and carefully finished in Germany!

    I’m really proud to finally bring this project online.
    So there it is, the AURORA “Australis”!
    A high-performance aluminium Track frameset – Made in Italy!
    AURORA "Australis" Track Frameset
    The triple butted Dedacciai Force tubing is perfectly welded with smooth and seamless joints. The tubing is light, but offers the needed stiffness for fast riding and cornering.
    AURORA "Australis" Track Frameset
    The tapered headtube ensures front-end rigidity and precises steering. With our fork of choice, the Columbus FEL full carbon fork, the overall weight of the frameset is reduced and it also adds a lot to the comfort and improves the ride quality!
    Our AURORA “Australis” Track frame features a pure track geometry with steep angles, tight clearance and a short wheelbase to achieve a sharp and responsive feeling on the road and on the track. Perfect for racing!
    Every frame will be delivered with a Columbus FEL full carbon fork and a Campagnolo Seat Clamp.
    Other forks like the Columbus Grammy (weight: 290 gr. / rake: 43 mm) or Columbus Pista Leggera (weight: 560 gr. / rake: 35mm) are available on request.

    Frame specs:

    – Handmade in Italy, finished in Germany!
    – DEDACCIAI Force triple butted 7003 aluminium tubes
    – Columbus FEL full carbon fork (rake: 45 mm)
    – Campagnolo Seat Clamp
    – 1 1/8″ to 1 1/2″ tapered steerer

    – Frame weight: ca. 1600 gr. (Size: M / 55 cm)
    – Fork weight: ca. 350 gr. (uncut)
    – Color: black w. white decals (optional black w. black decals)

    To celebrate this release, we have a special offer for you!

    Until the 31st of december 2014 we offer FREE WORLDWIDE SHIPPING on the frame and also add a high-quality Cane Creek Series-40 headset to every sold frame! This means you save around 150€ and can start building up your personal AURORA “Australis” Track bike directly!

    Check out the following pictures to get a idea about this beautiful frame!

    AURORA “Australis” Track Frameset at our webshop!

    Best,

    Sebastian

    AURORA "Australis" Track Bike
    AURORA "Australis" Track Bike
    AURORA "Australis" Track Bike

    (more…)

    Read more
  • Christmas Accessoire Sale! Get 25% off…

    0
    1
     - posted on 26/11/2014


    Accessoires SaleHej,
    i’ll keep it short! Black Friday is everywhere and I don’t want to jump on the bandwagon.
    But Christmas is near and I would like to invite you to check out the AURORA Accessoire Sale! If you are searching for a nice gift, this might be a good chance.
    With the discount code “christmas2014″ you get 25% off all accessoires and of course free world wide shipping for your order! This includes all AURORA Tech Keychains. This discount code is valid from now on until the 6th december!

    So have a look at our new products and i’m sure they would make great gifts!

    All the best and happy pre-christmas shopping,

    Sebastian

    Accessoire Sale Coupon

    Read more
  • AURORA x Peter Aurisch

    AURORA x Peter Aurisch Collaboration + AURORA Knitwear release!

    4
    3
     - posted on 18/11/2014


    AURORA x Peter Aurisch
    Hej,
    and here we are again. It’s fall, the winter is approaching fast and also Christmas is near. Perfect time to drop some really nice gear and help you end your search for awesome gifts.

    I’m really proud of this AURORA x Peter Aurisch Collaboration, after aPeter Aurisch. Exclusively for AURORA he created two artworks with a “Cyclist” theme and he also played around with the typographical aspects of the word “AURORA”. His signature style is extraordinaire and the artworks perfectly show his skills and talent.
    You better check out the shirts, they are a limited edition.

    AURORA x Peter Aurisch

    AURORA Fine Merino Hats & Scarves

    Besides these shirts we also upgraded our knitwear line for this Fall/Winter season. As always we put the quality first and keep the branding understated. The whole knitwear collection is 100% Made in Germany by a renowned Family Business and made of the best fabrics available. Knitted hats and scarves made from the finest merino wool and also a colorful range of knitted hats made from virgin wool.
    Especially the merino wool items will keep you warm and comfy even in the coldest days.
    But I don’t want to waste more words, these items are beautiful, feel great, are from exceptional quality and will go along with you a lifetime.
    AURORA Fine Merino Hats & Scarves
    AURORA Knitwear

    If you’re not into knitwear, check out our current assortment of AURORA Snapbacks. Classic style and fit, with simple AURORA branding.

    AURORA Snapbacks

    We hope you like the gear and find something nice!

    Best,

    Sebastian

    Read more
  • Mianzi Rei – My Legs My Gears

    0
    1
     - posted on 12/11/2014


    I think there is no need to introduce Mianzi Rei again, we featured her several times.
    He is a good friend and long-time supporter of AURORA and she deserves the spotlight of a personal portrait. A great personality! Keep pedaling, Mianzi!
    Also some impressions from the legendary first Rad Race in Berlin made it to the film!

    Check out this great production made by Baroudeur / Colorado Media.

    Read more