AURORA Spring/Summer 2014 – part one

AURORA "Reflex V3" Hooded Zipper

Spring is here and so is the first part of the AURORA Spring/Summer 2014 collection.

It consists of five T-Shirts and a light Hooded Zipper.
But it would understate the case, if I leave it without any explanation.
All these new garments are 100% Made in Europe, made under fair working and also trading conditions. Besides these important factors, all garments are newly developed from scratch. The T-Shirts and Hooded have a custom fit made after my requirements. From now on every AURORA garment, will be produced just for AURORA!

I’m really proud of this first run and I think they turned out great. It took some months to get everything as it should be, but the result is stunning and I can’t wait to hear your feedback.

The details on all pieces are AURORA-like and finally a lot more ideas I had for a while, came to life in these pieces. Custom cut, functionality, photoprints and reflective designs.

AURORA "Rad Races" Shirt - white
A collaboration shirt with the RAD RACE Crew, featuring a large double photoprint by Hamburg-based photographer Björn Lexius. Another landscape impression on the “Road to nowhere” Shirt and the all new AURORA “Pocket” Shirts, featuring a practical backpocket to store your keys, wallet, mobile or tool while riding.

AURORA "Rad Races" Shirt - whiteAURORA "Road to nowhere" Shirt - white_2658655655

The AURORA “Pocket” Shirt is available in two versions. The “Reflex Pocket” Shirt features a high quality reflective fabric on the back. It’s the same fabric Nike uses for their reflective running gear, it’s state of the art and the best you can get. The pocket is durable and with the reflective fabric, it helps you to be seen at night.

AURORA "Reflex Pocket" Shirt - blackAURORA "Reflex Pocket" Shirt - black

If it get’s colder outside, just put on the new AURORA “Reflex V3″ Hooded Zipper, it’s not that heavy, but comfortable and made from super soft fabric made of 50% cotton / 50% polyester. It features a large reflective 3M print on the back, to offer visibility at night.
The Hooded Zipper also got a custom cut, that means it is slightly slimmer to prevent flapping while riding and the body is a bit longer.

AURORA "Reflex V3" Hooded ZipperAURORA "Reflex V3" Hooded Zipper

Check out all the new garments at the webshop, everything is available from now on!

Ride safe!

AURORA @ Berliner Fahrrad Schau 2014

AURORA @ Berliner Fahrrad Schau 2014

What a weekend. It took some days to get everything back to normal and check out the snapshots we made during the Berliner Fahrrad Schau, but this finally is the quick recap of the weekend.

We had the chance to share a booth with our friends from RAD RACE and again with 8bar bikes. It was a great opportunity to meet a lot customers, new and old friends. The schindelhauer bikes x AURORA Goldsprint was a great success and many riders tried their luck. It was great to meet up with the guys of Auguste 86, who craft cycling-specific outdoor jackets and bags. Mathias Ahrberg from Hamburg who is working on his own sustainable cycling clothing label, of course Till from Benu Bags and many more.

AURORA @ Berliner Fahrrad Schau 2014
AURORA @ Berliner Fahrrad Schau 2014
Cycling is for children of all ages!
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AURORA x RAD RACE Cycling Kit – Raffle and Release

AURORA x RAD RACE Cycling Kit Collection

AURORA x RAD RACE Cycling Kit Collection Release at Berliner Fahrrad Schau.

Just a few days left until this years Berliner Fahrrad Schau starts.
Besides my collaboration with the RAD RACE Crew, I will also share a booth with them to celebrate the release of our AURORA x RAD RACE Cycling Kit Collection. We already received our Cycling Kits and we are really happy with the quality and look. All preorders will be shipped next week and we can’t wait to hear your feedback.
The official release will be at our booth at the Berliner Fahrrad Schau, so if you have the chance, make sure to visit us.

This is going to be a great weekend and I hope to see a lot of you guys there.

AURORA x RAD RACE Collaboration Raffle!

To shorten the waiting time and celebrate the launch of our collaboration we decided to host a raffle for you guys.
We are giving away a complete AURORA x RAD RACE Cycling Kit of your choice, several Jerseys, T-Shirts and Accessoires. Make sure to spread the news and enter to win some awesome gear.

To enter this competition you just have to do the following steps:

1. Like AURORA and RAD RACE on Facebook, if you haven’t already

2. Share THIS blog post on facebook.

3. Leave a comment with your prefered sizes (Jersey and Shirt) and color (Black or Blue) below this blog post.

The raffle is open until friday the 21th of march 23:59 (GMT).
I will randomly choose a winner on saturday with www.random.org and contact the lucky ones via eMail, so please don’t forget to leave your eMail address.

The prizes are:

1. Winner: Complete AURORA x RAD RACE Cycling Kit
2. Winner: Black AURORA x RAD RACE Jersey
3. Winner: Blue AURORA x RAD RACE Jersey
4. Winner: AURORA Pocket Shirt
5. Winner: AURORA x RAD RACE Shirt
6. Winner: AURORA x RAD RACE Cycling Cap of your choice
7. Winner: RAD RACE Cycling Socks

That’s it.
Good luck!

Sebastian & the Rad Race Crew

AURORA x RAD RACE Cycling Kit CollectionAURORA x RAD RACE Cycling Kit Collection
AURORA x RAD RACE Cycling Kit Collection

A Cycling Kit in the making!

One month ago we announced the AURORA x RAD RACE Cycling Kit Collection. In the last weeks the good people at Nalini in Italy are doing their best to produce these high quality cycling gear for us.
Check out these images coming directly from the production facility in italy.
Great to see how the first thoughts, the design and everything comes to live with great craftsmanship.

The AURORA x RAD RACE Cycling Kit Collection will be officially released at this years Berliner Fahrrad Schau taking place 22 – 23 May 2014.

Stay tuned for more news coming soon.

AURORA x RAD RACE Cycling Kit
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AURORA x RAD RACE – Cycling Kit Release

RAD RACE x AURORA
Hello!
Finally i’m proud to unveil a massive collaboration with the RAD RACE Crew.
You might noticed them, they produced a lot buzz over the last 3 month on facebook and their website, where they pre-announced a upcoming cycling race series in Germany. The first race is set to take place during the Fahrrad Schau 2014 in Berlin and besides this event, RAD RACE joined forces with AURORA, to produce a high-quality capsule collection.
The RAD RACE x AURORA collection consists of two Cycling Kits, Cycling Accessoires, Signature Velcro Straps and much more to come pretty soon.
All these products will be exclusively available through the RAD RACE webshop and from today, you are able to pre-order your RAD RACE x AURORA Cycling Kit.

Check out these great items, they are all Made in Italy and perfect for the upcoming cycling season.

THE KIDS ALL RIDE!

Stay tuned, there is more to come.

Sebastian

RAD RACE x AURORA Cycling Collection

RAD RACE x AURORA Cycling Collection

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David Pili – Welcome Edit.

Some months ago, I introduced David Pili to you guys. Now i’m really stoked to present his welcome edit!
Filmed this fall by Pepy Todesky and his brother Laurent Pili, David rode some new spots in their town Geneva, especially the new skatepark.
It seems that his first pair AURORA V2 Straps still lasts.

Filmed by: Pepy Todesky & Laurent Pili
Edited by: David Pili
Camera: Canon 60D, Vivitar fisheye

Song: Black Lips

Please visit:
www.shredcrew.com

SILENCE

Hej Friends,
too much silence over here. I’m really sorry for that:
AURORA is still there and there is new stuff in the making, but I can’t really tell, when it is going to be released.
But as always, it’s worth waiting. Promised!
I’m busy with my sewing machine and my friends from the SHRED Crew are killing it on their bikes. They entered the Nucult video contest some weeks ago and made the first place with their edit. The SHRED Crew from switzerland consists of three members, David Pili and Pepy Todesky, who both ride with the AURORA V2 Velcro Straps and Davids brother Laurent Pili who rides with Zontrac Straps.
I’m really proud to support these guys and it’s awesome to see how they beat the AURORA Straps.
But now I better stop the talk, check out the edit!

Good work guys!

NUCULT VIDEO CONTEST X 1ST PLACE from nucult on Vimeo.

Pepy Todesky X AURORA

Pepy Todesky X AURORA

What a nice suprise. Pepy Todesky from the SHRED Crew in Switzerland just released a short clip featuring the AURORA Velcro Straps V2 he got from me during the Fahrradschau 2013 / Fixed Days in Berlin.
I really appreciate the great feedback he gave me and of course this laid-back clip.

Check it out!

SHRED – Pepy Todesky X AURORA from Shred on Vimeo.

schindelhauer “Urban Pedal” + AURORA Velcro Straps V2

schindelhauer "Urban Pedal" + AURORA Velcro Straps V2

When it comes to building up a bike, finding the right pedal is one of the most difficult tasks. Depending on the frame and bike design, there is need for something that fits, looks good and also works well. A bike for the daily commute needs to be durable and light. While commuting most people don’t want to wear cleats and cycling shoes, with sneakers or leather shoes it’s difficult to find a solution that doesn’t damage the shoes but still performs well.
Our friends from schindelhauer developed a pedal that is exactly what a lot people where searching for.
It’s bridging the gap between classic road pedals and large platform pedals. A sleek and modern design with a flat surface and super low profile.
Made from premium high-strength aluminium, with reduced dimensions to save weight. Instead of the usual pins and small contact area on normal pedals, the schindelhauer “Urban Pedale” uses a flat top with 3M grip tape to secure the shoe on the pedal. This prevents the shoes from damage, but also secures them well while riding.
The schindelhauer “Urban Pedal” works perfect with our AURORA Velcro Straps V2, it seems that these pedals were designed just for them.
Together this combination offers a safe and comfortable stand and all around perfectly distributed force.

Specs:
- CNC machined high-strength aluminium
- sealed industrial bearing combined with a plain bearing
- CrMo steel axles
- durable 3M premium grip tape
- weight: 300 g/pair
- available in black and silver

You can order your pair of schindelhauer “Urban Pedals” without or with our recommended AURORA Velcro Straps V2.

Order your set up now!

schindelhauer "Urban Pedal" + AURORA Velcro Straps V2
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Introducing David Pili for AURORA

David Pili for AURORA

This is David Pili. He lives and rides in Geneva / Switzerland.
He is 26 years old and rides fixed freestyle for more than two years.
With his brother Laurent Pili and Pepy Todesky they created the Shred Crew back in 2011. They gained a lot attention since then and were featured in several publications.
David got a old school style, he loves analogue photography and this is visible with his recent edit. With his bike he went to New York City for some month and brought back this video.

I’m really happy to support him with AURORA, i’m sure there is much more to come. So if you see him or the other Shred Crew guys around your spot get in touch with them and have great session!

Ride safe!

Sebastian

David Pili for AURORA
David Pili for AURORA
David Pili for AURORA
David Pili for AURORA

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