AURORA @ Berliner Fahrrad Schau 2014

AURORA @ Berliner Fahrrad Schau 2014

What a weekend. It took some days to get everything back to normal and check out the snapshots we made during the Berliner Fahrrad Schau, but this finally is the quick recap of the weekend.

We had the chance to share a booth with our friends from RAD RACE and again with 8bar bikes. It was a great opportunity to meet a lot customers, new and old friends. The schindelhauer bikes x AURORA Goldsprint was a great success and many riders tried their luck. It was great to meet up with the guys of Auguste 86, who craft cycling-specific outdoor jackets and bags. Mathias Ahrberg from Hamburg who is working on his own sustainable cycling clothing label, of course Till from Benu Bags and many more.

AURORA @ Berliner Fahrrad Schau 2014
AURORA @ Berliner Fahrrad Schau 2014
Cycling is for children of all ages!
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schindelhauer x AURORA Goldsprint @ Fahrrad Schau

After some busy weeks we are finally on the way to Berlin, just two days left until this years Fahrrad Schau starts. On the backseat we’ve got a lot of gear with us and also the first pieces of the AURORA Spring / Summer Collection 2014. Are you curious?

Beside this we are happy to announce the schindelhauer x AURORA goldsprint competition. If you are one of the fastest riders on the schindelhauer bike with our AURORA Velcro Straps on it you can win great prizes. The first gets a all new schindelhauer „Hektor“ track frameset which will be revealt this weekend for the first time. Come and visit us and take your chance to be one of the first to own „Hektor“.

We hope to see you there!

schindelhauer x AURORA goldsprint

AURORA x RAD RACE Cycling Kit – Raffle and Release

AURORA x RAD RACE Cycling Kit Collection

AURORA x RAD RACE Cycling Kit Collection Release at Berliner Fahrrad Schau.

Just a few days left until this years Berliner Fahrrad Schau starts.
Besides my collaboration with the RAD RACE Crew, I will also share a booth with them to celebrate the release of our AURORA x RAD RACE Cycling Kit Collection. We already received our Cycling Kits and we are really happy with the quality and look. All preorders will be shipped next week and we can’t wait to hear your feedback.
The official release will be at our booth at the Berliner Fahrrad Schau, so if you have the chance, make sure to visit us.

This is going to be a great weekend and I hope to see a lot of you guys there.

AURORA x RAD RACE Collaboration Raffle!

To shorten the waiting time and celebrate the launch of our collaboration we decided to host a raffle for you guys.
We are giving away a complete AURORA x RAD RACE Cycling Kit of your choice, several Jerseys, T-Shirts and Accessoires. Make sure to spread the news and enter to win some awesome gear.

To enter this competition you just have to do the following steps:

1. Like AURORA and RAD RACE on Facebook, if you haven’t already

2. Share THIS blog post on facebook.

3. Leave a comment with your prefered sizes (Jersey and Shirt) and color (Black or Blue) below this blog post.

The raffle is open until friday the 21th of march 23:59 (GMT).
I will randomly choose a winner on saturday with and contact the lucky ones via eMail, so please don’t forget to leave your eMail address.

The prizes are:

1. Winner: Complete AURORA x RAD RACE Cycling Kit
2. Winner: Black AURORA x RAD RACE Jersey
3. Winner: Blue AURORA x RAD RACE Jersey
4. Winner: AURORA Pocket Shirt
5. Winner: AURORA x RAD RACE Shirt
6. Winner: AURORA x RAD RACE Cycling Cap of your choice
7. Winner: RAD RACE Cycling Socks

That’s it.
Good luck!

Sebastian & the Rad Race Crew

AURORA x RAD RACE Cycling Kit CollectionAURORA x RAD RACE Cycling Kit Collection
AURORA x RAD RACE Cycling Kit Collection

AURORA Cap Sale 2014

AURORA Cap Sale 2014

I want to clear some stock, to make room for new gear coming pretty soon.

Check out this cap sale and grab yourself a bargain.

More than 30% off and also free worldwide shipping.

Happy shopping.




Hej Friends,
too much silence over here. I’m really sorry for that:
AURORA is still there and there is new stuff in the making, but I can’t really tell, when it is going to be released.
But as always, it’s worth waiting. Promised!
I’m busy with my sewing machine and my friends from the SHRED Crew are killing it on their bikes. They entered the Nucult video contest some weeks ago and made the first place with their edit. The SHRED Crew from switzerland consists of three members, David Pili and Pepy Todesky, who both ride with the AURORA V2 Velcro Straps and Davids brother Laurent Pili who rides with Zontrac Straps.
I’m really proud to support these guys and it’s awesome to see how they beat the AURORA Straps.
But now I better stop the talk, check out the edit!

Good work guys!

NUCULT VIDEO CONTEST X 1ST PLACE from nucult on Vimeo.

Take your chance – win a AURORA Cycling Kit 2013!

AURORA Cycling Kit 2013

the pre-order for the AURORA Cycling Kit 2013 is running and the feedback of the design so far is really awesome. Thanks! To spread the AURORA Cycling Kit and to give something back to you, I decided to make a small raffle.

Win a AURORA Short Sleeve Jersey, a AURORA BIB Short and a pair AURORA Arm Warmers. Everything in your size! Get everything you need for a great season.

It’s really easy to enter this one:

1. Like AURORA on facebook if you haven’t already
2. Share this blog post on facebook.
3. Leave a comment with your prefered size below this blog post

That’s it.

The raffle is open until sunday the 19th of may 23:59 (GMT).
I will randomly choose a winner with and contact the lucky one via eMail, so don’t forget to leave you eMail address.

The raffle is over!

Thanks everyone and ride safe!


AURORA at Berliner Fahrrad Schau / Bicycle Fair 2013

8bar x AURORA
good news! I’m happy to announce that AURORA will share a booth with the good people at 8bar bikes at this years Berliner Fahrrad Schau. Last year, together with Force Effect, was a great experience and it’s great to be part of the tradeshow again.
Check out my impressions of last years event.

Since the new apparel collection is still in the making, I will give you the chance to grab some real bargains on available AURORA gear. Also I will premiere the upcoming AURORA velcro straps colorways, which will drop online next week.

So come over check out the great 8bar bikes and their two stunning new releases and also say Hello to AURORA.

If you are from germany and need something to read for the weekend or on your way to the Berliner Fahrrad Schau, check out the Spoke Magazine. The latest issue is out now and features a short interview with yours truly.

AURORA - Sebastian

See you there,


AURORA x REVERIE – a collaboration!

AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Compact Messenger Bag - Limited Edition
One year ago, two close friends of mine finally opened their own store called “Reverie“.
They had a great year and gained a lot attention and positive feedback with their concept.
Besides a nice selection of brands you just rarely find in german shops, they’ve also managed to keep it down to earth and really friendly. It’s always great to see happy customers around the store who just feel good visiting, talking or chilling there.

We often talked about a collaboration and I thought it would be great to have something to celebrate their first year. So I started the collaboration on my own as a suprise.
On the last saturday they celebrated their birthday with close friends and customers. With DJ, cake and drinks it was a nice event and a good opportunity to finally reveal this collaboration!

The result is a highly limited and upgraded edition of the AURORA Compact Messenger Bag. Along all the other features I added a stabilizer belt, a custom Logo patch attached with velcro and also a additional layer of 1100D Cordura for the bottom.
I only made 10 of them.
To complete the look I also added a entirely new AURORA Hooded Zipper with a custom Logo patch, also limited to 10 pieces. This zipper is the first AURORA cut & sew piece.

Both items are only available at the REVERIE store in Münster / Germany or on request.

Make sure to check out the store, if you have the chance.

AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Hooded Zipper - Limited Edition
AURORA x REVERIE - Hooded Zipper - Limited Edition

AURORA “The Floral” 5 Panel Caps. Limited Edition!

AURORA "The Floral" 5 Panel Cap - blue / grey

I’m really proud to finally reveal the first AURORA // Quickstrike release.

This is the first effort to upcoming Limited Editions made from dead stock and vintage fabrics.
To pay homage to craftmanship and classic designs, we try to merge these things and mix them to something unique and long-lasting.

“The Floral” 5 Panel Caps are made from a dead-stock high quality cotton fabric (Made in Germany).
To provide a perfect shape the caps are fully fused, feature a quality genuine soft leather buckle and brass side panel eyelets.
These 5 Panel Caps are carefully hand-crafted in rural New Zealand.

AURORA "The Floral" 5 Panel Cap - blue / grey

Each cap is unique and each cap looks different!
This Limited Edition comes with a hand-numbered and dated tag.
There are only 35 caps available of each colorway and they will never be reproduced.

So be quick and get yours before they are gone.

AURORA “The Floral” 5 Panel Cap – blue

AURORA “The Floral” 5 Panel Cap – grey



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AURORA and the Olympic Games 2012 in London

AURORA at the Olympic Games in London 2012
the Olympic Games are over and it was a great event. Though I sadly couldn’t be in London and attend the events, I watched Olympia over Streams and TV as often as possible.
The good people in Great Britain did a great job and so did all the athletes.

As some of you might have noticed in previous posts, a little part of my work was also going to be at the Olympic Games. So I was really curious to see the Track Events. The German Track Team is one of the best in the world and they had only to show it again. Two riders of the team, Maximilian Levy and Kristina Vogel, where racing with AURORA velcro straps (the sold out AURORA x KEIRIN version) for a long time now and achieved several medals in other competitions, but the Olympic Games are hard to top.
AURORA at the Olympic Games in London 2012
So to make it short. The Olympic Games were really successful, especially the Olympic Track Cycling Events and I feel proud to be a (really) small part of it. Kristina Vogel and Miriam Welte won the Gold Medal in the Women’s Team Sprint event. Kristina also made it to the 4th place in the Women’s Sprint.
Maximilian Levy won the Bronze Medal with Rene Enders and Robert Förstermann in the Men’s Team Sprint. But this wasn’t all, the most-anticipaded event was the Men’s Keirin.
Maxmilian Levy was focused and performed great in all Keirin races, for some seconds in the last round of the final he even overtook Sir Chris Hoy. But in the end Sir Chris Hoy could set free some extra power and got back the first place. It was a stunning race. Maxmilian Levy won the Silver Medal.

Hats off to the German Team and thank you for using and trusting the AURORA straps!

AURORA at the Olympic Games in London 2012
Please check out the websites of the German Track Team and support them.

Maxmilian Levy
Kristina Vogel
Miriam Welte
Rene Enders
Robert Forstemann

German Olympic Team

AURORA at the Olympic Games in London 2012
Award ceremony with Maxmilian Levy (Silver), Sir Chris Hoy (Gold), Teun Mulder and Simon van Vemthooven (both Bronze). Photo by Phil Walter.
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