A Cycling Kit in the making!

One month ago we announced the AURORA x RAD RACE Cycling Kit Collection. In the last weeks the good people at Nalini in Italy are doing their best to produce these high quality cycling gear for us.
Check out these images coming directly from the production facility in italy.
Great to see how the first thoughts, the design and everything comes to live with great craftsmanship.

The AURORA x RAD RACE Cycling Kit Collection will be officially released at this years Berliner Fahrrad Schau taking place 22 – 23 May 2014.

Stay tuned for more news coming soon.

AURORA x RAD RACE Cycling Kit
Read more

AURORA Fall/Winter 2013 drop – Christmas Raffle

AURORA "Above" - Fall/Winter 2013

Time is running, it’s christmas again.
And finally the AURORA Fall/Winter 2013 drop is ready. It’s a fine selection of essentials, with the focus on quality and the small details.
I’m very proud on the new AURORA knitted hats, they are Made in Germany. The highest quality possible with great virgin wool and fine merino wool, manufactured by a old Family Business with all their experience and craftsmanship. The AURORA knitted hats are available in black, charcoal, burgundy and marine.
AURORA "Above" - Fall/Winter 2013

Besides this I’m also happy to introduce the AURORA Technical Keychain. It features a patented magnetic FidLock slider to easy release the keys, but also securely hold them in place. But it get’s more technical with the also patented Freekey keyring, it allows to easily add or remove keys without any stress.
The AURORA Technical Keyring features a YKK velcro closure to attach it to your belt, backpack, MOLLE system or everywhere else you can think of.
This Keychain is Made in Germany aswell.
AURORA "Above" - Fall/Winter 2013

Alongside these products this drop also includes a selection of AURORA Snapback Caps (in burgundy, black, dark green), Baseball Longsleeves (in grey and white) and a Crewneck. All with subtle “Above” detailing.

Check out the webshop, everything is available now!

And what about the raffle?

Christmas is coming, the year is nearly over.
Let’s make it simple, i’m giving away three AURORA packages.
Every package consists of one AURORA knitted hat of your choice + one AURORA Technical Keychain + some suprise goodies.

It’s really easy to enter this one:

1. Like AURORA on facebook if you haven’t already
2. Share this blog post on facebook.
3. Leave a comment with your prefered AURORA hat below this blog post

The raffle is open until sunday the 31th of december 23:59 (GMT).
I will randomly choose a winner with www.random.org and contact the lucky one via eMail,
so please don’t forget to leave you eMail address.

That’s it.

Good luck and have some great last weeks in 2013!

Best.

Sebastian
Read more

Bike Check: Kenny’s Kagero 2013

There are so many AURORA Velcro Straps out there all over the world, why not show some nice builts with them?
I started a (long) while ago with my Principia Track and continue with Kenny’s Kagero 2013. Kenny is from NYC and works as a graphic designer. Check out his instagram or the godandfamous a label he is also running.

image
Read more

GUDE ZEIT #1!


“Gude Zeit” = “Good Times”

That’s what’s it all about.

The force that guides and moves us!
My friend Lorenzo Taurino collected adventures, stories, anecdotes and photographs from his journies and added some more of close friends. All this composed in a neatly printed zine.
Also included is the custom made AURORA x AH310 Bill Cosby Cycling Cap.
I’m really proud to be a small part of this first issue.

You get this zine for free with every order, just add it to your cart and other products.
But feel free to donate something to GUDE ZEIT, if you like to support it and want to help to release more issues!

Check it out online:
Gude Zeit #1 at AURORA webshop
www.gudezeit.de
www.facebook.com/GUDEZEIT

GUDE ZEIT #1

AURORA x REVERIE – a collaboration!

AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Compact Messenger Bag - Limited Edition
One year ago, two close friends of mine finally opened their own store called “Reverie“.
They had a great year and gained a lot attention and positive feedback with their concept.
Besides a nice selection of brands you just rarely find in german shops, they’ve also managed to keep it down to earth and really friendly. It’s always great to see happy customers around the store who just feel good visiting, talking or chilling there.

We often talked about a collaboration and I thought it would be great to have something to celebrate their first year. So I started the collaboration on my own as a suprise.
On the last saturday they celebrated their birthday with close friends and customers. With DJ, cake and drinks it was a nice event and a good opportunity to finally reveal this collaboration!

The result is a highly limited and upgraded edition of the AURORA Compact Messenger Bag. Along all the other features I added a stabilizer belt, a custom Logo patch attached with velcro and also a additional layer of 1100D Cordura for the bottom.
I only made 10 of them.
To complete the look I also added a entirely new AURORA Hooded Zipper with a custom Logo patch, also limited to 10 pieces. This zipper is the first AURORA cut & sew piece.

Both items are only available at the REVERIE store in Münster / Germany or on request.

Make sure to check out the store, if you have the chance.
www.reverie-shop.de
www.facebook.com/Reveriems

AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Hooded Zipper - Limited Edition
AURORA x REVERIE - Hooded Zipper - Limited Edition

Mianzi Rei – Part 2

Mianzi Rei from Berlin / Part 2
Not much to share these days, but as always I’m really busy.
In the next weeks there will be some really really nice releases. So until then enjoy those pictures and stay tuned.
Thanks again to Oliver Playford, who took these awesome pictures of Mianzi.

Not to mention that she is rocking AURORA V1 Velcro Straps and a “Intl known” Shirt. Good looks.

AURORA for good people.

Sebastian

Mianzi Rei from Berlin / Part 2Mianzi Rei from Berlin / Part 2

AURORA and the Olympic Games 2012 in London

AURORA at the Olympic Games in London 2012
Hej,
the Olympic Games are over and it was a great event. Though I sadly couldn’t be in London and attend the events, I watched Olympia over Streams and TV as often as possible.
The good people in Great Britain did a great job and so did all the athletes.

As some of you might have noticed in previous posts, a little part of my work was also going to be at the Olympic Games. So I was really curious to see the Track Events. The German Track Team is one of the best in the world and they had only to show it again. Two riders of the team, Maximilian Levy and Kristina Vogel, where racing with AURORA velcro straps (the sold out AURORA x KEIRIN version) for a long time now and achieved several medals in other competitions, but the Olympic Games are hard to top.
AURORA at the Olympic Games in London 2012
So to make it short. The Olympic Games were really successful, especially the Olympic Track Cycling Events and I feel proud to be a (really) small part of it. Kristina Vogel and Miriam Welte won the Gold Medal in the Women’s Team Sprint event. Kristina also made it to the 4th place in the Women’s Sprint.
Maximilian Levy won the Bronze Medal with Rene Enders and Robert Förstermann in the Men’s Team Sprint. But this wasn’t all, the most-anticipaded event was the Men’s Keirin.
Maxmilian Levy was focused and performed great in all Keirin races, for some seconds in the last round of the final he even overtook Sir Chris Hoy. But in the end Sir Chris Hoy could set free some extra power and got back the first place. It was a stunning race. Maxmilian Levy won the Silver Medal.

Hats off to the German Team and thank you for using and trusting the AURORA straps!

Sebastian
AURORA at the Olympic Games in London 2012
Please check out the websites of the German Track Team and support them.

Maxmilian Levy
Kristina Vogel
Miriam Welte
Rene Enders
Robert Forstemann

German Olympic Team

AURORA at the Olympic Games in London 2012
Award ceremony with Maxmilian Levy (Silver), Sir Chris Hoy (Gold), Teun Mulder and Simon van Vemthooven (both Bronze). Photo by Phil Walter.
Read more

Principia Track – “Phantom”

"Phantom" - Principia Track
Hej,
I just wanted to post my beloved Principia to the Pedalroom website and thought that I could also post it here.
Not much personal bike content here so far, so why not change this?
The Principia is simply my favorite bike, it’s just subtle and beautiful all black. That’s why I use to call it “Phantom”.
I’ve built it up more than 2,5 years ago and just rode it since then. I will never give it away, for me this one is not replaceable and it outlived a lot other frames/parts/bikes so far. The parts used in the current built are mostly chosen because of the weight and quality. Step by step I tried to push down the weight and in the current set-up the Principia weights only about 7,5 kg.
"Phantom" - Principia Track
I also really like the AURORA V1 velcro straps on this bike. These are one of the first prototypes made in early summer 2009. I’m not riding as hard as many others and not that long as so many couriers do everyday worldwide, but I’m happy that they still do well after more than 3 years. Compared to the AURORA Straps today, they look really crappy, but it is also good to see where it all started and how everything developed in the right direction.
If you are interested in the parts, check this list:

Frame:
Principia Track Frame 2004
Principia/Isaac 004 Fork – Carbon w/ Aluminium Steerer
Stronglight O’Light Headset.

Crankset/Pedals:
Sugino RD-2 Messenger black
MKS Sylvan Track with AURORA V1 Velcro Straps.
Still one of the first ones from early Summer 2009!

Cog/Chain:

Shimano DuraAce 15t NJS Cog + KMC Z710 Chain

Handlebars/Stem:
Syntace Stratos 200 – S (39cm)
Syntace F99 – 105mm

Saddle/Seatpost:
Selle Italia Flite Titanium
Ritchey Carbon WCS Seatpost

Brakes:

Shimano 600 – BR-6208

Wheel/Hub/Tire:

Front: Campagnolo Omega Hardox Strada rim laced to Gran Compe Hub with Michelin Pro3 Race Tire.
Or FIR rim laced to Suntour Superbe Pro Hub, mostly for traveling issues.
Rear: Campagnolo Omega Hardox Strada rim laced to Gran Compe Hub with Michelin Pro3 Race Tire.

"Phantom" - Principia Track
Read more

AURORA on Instagram

AURORA on Instagram
Hej,
so it’s summer (kind of at least) and it’s time for hanging around with boys and girls, riding bikes and boards, traveling, enjoying bbqs and beer and much more. I love this stuff and I bet you do aswell.
A lot people use Instagram and so I thought this could be a fun thing for AURORA.
Why not sharing your great AURORA moments? This means, when you got something related and fitting to AURORA or just a eyecandy from your recent ride or roadtrip for example. I bet other AURORA fans would like to see it aswell – with using the AURORA hashtag #auroracollective, you can directly share your moment on the AURORA facebook page. I’m really curious about your impressions…

Maybe I will choose one great picture every once in a while and provide the creator with a suprise.
So keep the quality top-notch and have fun checking out the pictures.

Thanks!

Sebastian

1st Sprintermeeting in Cologne – 22.07.2012

1. Sprintermeeting in Cologne
Last saturday, the 22nd of july, the 1st Sprintermeeting took place at the Cologne Radstadion. With several big names in the professional track cycling game, it was very interesting to see some of the best teams competing against each other and this just a few days before the Olympic Games 2012 in London start. So besides the German Track Cycling Team, the Netherlands, Malaysia, Czech Republic and also the British Team attended this event.
1. Sprintermeeting in Cologne
Also I had the chance to meet some of the riders in person, especially those who ride the AURORA velcro straps in their competitions. It was great to get feedback and also talk with Sebastian Döhrer and Tobias Wächter. Also Maximilian Levy and Kristina Vogel will sport the AURORA velcro straps during their races at the Olympic Games in London. From what I saw at the Sprintermeeting, I would say that they both definitely go for Gold in London. Maximilian Levy won first place in the Sprint against Robert Förstermann and also set a new record time at the Cologne track!
Besides these two riders, Tobi Wächter tested a new custom version of the AURORA velcro straps during his races.
The first feedback was good and I hope that my gear will help all of them during their upcoming races.
1. Sprintermeeting in CologneTobias Wächter – Keirin
Read more

shopping basket 0 items

Shopping Cart

0

Your shopping cart is empty

Visit the shop