• AURORA x RAD RACE Cycling Kit – Raffle and Release

     - posted on 14/03/2014

    AURORA x RAD RACE Cycling Kit Collection

    AURORA x RAD RACE Cycling Kit Collection Release at Berliner Fahrrad Schau.

    Just a few days left until this years Berliner Fahrrad Schau starts.
    Besides my collaboration with the preorders will be shipped next week and we can’t wait to hear your feedback.
    The official release will be at our booth at the Berliner Fahrrad Schau, so if you have the chance, make sure to visit us.

    This is going to be a great weekend and I hope to see a lot of you guys there.

    AURORA x RAD RACE Collaboration Raffle!

    To shorten the waiting time and celebrate the launch of our collaboration we decided to host a raffle for you guys.
    We are giving away a complete AURORA x RAD RACE Cycling Kit of your choice, several Jerseys, T-Shirts and Accessoires. Make sure to spread the news and enter to win some awesome gear.

    To enter this competition you just have to do the following steps:

    1. Like RAD RACE on Facebook, if you haven’t already

    2. Share THIS blog post on facebook.

    3. Leave a comment with your prefered sizes (Jersey and Shirt) and color (Black or Blue) below this blog post.

    The raffle is open until friday the 21th of march 23:59 (GMT).
    I will randomly choose a winner on saturday with and contact the lucky ones via eMail, so please don’t forget to leave your eMail address.

    The prizes are:

    1. Winner: Complete AURORA x RAD RACE Cycling Kit
    2. Winner: Black AURORA x RAD RACE Jersey
    3. Winner: Blue AURORA x RAD RACE Jersey
    4. Winner: AURORA Pocket Shirt
    5. Winner: AURORA x RAD RACE Shirt
    6. Winner: AURORA x RAD RACE Cycling Cap of your choice
    7. Winner: RAD RACE Cycling Socks

    That’s it.
    Good luck!

    Sebastian & the Rad Race Crew

    AURORA x RAD RACE Cycling Kit Collection
    AURORA x RAD RACE Cycling Kit Collection

  • A Cycling Kit in the making!

     - posted on 08/03/2014

    One month ago we announced the AURORA x RAD RACE Cycling Kit Collection. In the last weeks the good people at Nalini in Italy are doing their best to produce these high quality cycling gear for us.
    Check out these images coming directly from the production facility in italy.
    Great to see how the first thoughts, the design and everything comes to live with great craftsmanship.

    The AURORA x RAD RACE Cycling Kit Collection will be officially released at this years Berliner Fahrrad Schau taking place 22 – 23 May 2014.

    Stay tuned for more news coming soon.

    AURORA x RAD RACE Cycling Kit


    AURORA x RAD RACE – Cycling Kit Release

     - posted on 10/02/2014

    Finally i’m proud to unveil a massive collaboration with the RAD RACE Crew.
    You might noticed them, they produced a lot buzz over the last 3 month on facebook and their website, where they pre-announced a upcoming cycling race series in Germany. The first race is set to take place during the Fahrrad Schau 2014 in Berlin and besides this event, RAD RACE joined forces with AURORA, to produce a high-quality capsule collection.
    The RAD RACE x AURORA collection consists of two Cycling Kits, Cycling Accessoires, Signature Velcro Straps and much more to come pretty soon.
    All these products will be exclusively available through the RAD RACE x AURORA Cycling Kit.

    Check out these great items, they are all Made in Italy and perfect for the upcoming cycling season.


    Stay tuned, there is more to come.


    RAD RACE x AURORA Cycling Collection

    RAD RACE x AURORA Cycling Collection


  • AURORA Cap Sale 2014

     - posted on 10/01/2014

    AURORA Cap Sale 2014

    I want to clear some stock, to make room for new gear coming pretty soon.

    Check out this cap sale and grab yourself a bargain.

    More than 30% off and also free worldwide shipping.

    Happy shopping.



  • schindelhauer “Urban Pedal” + AURORA Velcro Straps V2

     - posted on 15/08/2013

    schindelhauer "Urban Pedal" + AURORA Velcro Straps V2

    When it comes to building up a bike, finding the right pedal is one of the most difficult tasks. Depending on the frame and bike design, there is need for something that fits, looks good and also works well. A bike for the daily commute needs to be durable and light. While commuting most people don’t want to wear cleats and cycling shoes, with sneakers or leather shoes it’s difficult to find a solution that doesn’t damage the shoes but still performs well.
    Our friends from schindelhauer developed a pedal that is exactly what a lot people where searching for.
    It’s bridging the gap between classic road pedals and large platform pedals. A sleek and modern design with a flat surface and super low profile.
    Made from premium high-strength aluminium, with reduced dimensions to save weight. Instead of the usual pins and small contact area on normal pedals, the schindelhauer “Urban Pedale” uses a flat top with 3M grip tape to secure the shoe on the pedal. This prevents the shoes from damage, but also secures them well while riding.
    The schindelhauer “Urban Pedal” works perfect with our AURORA Velcro Straps V2, it seems that these pedals were designed just for them.
    Together this combination offers a safe and comfortable stand and all around perfectly distributed force.

    – CNC machined high-strength aluminium
    – sealed industrial bearing combined with a plain bearing
    – CrMo steel axles
    – durable 3M premium grip tape
    – weight: 300 g/pair
    – available in black and silver

    You can order your pair of schindelhauer “Urban Pedals” without or with our recommended AURORA Velcro Straps V2.

    Order your set up now!

    schindelhauer "Urban Pedal" + AURORA Velcro Straps V2

  • Introducing David Pili for AURORA

     - posted on 16/07/2013

    David Pili for AURORA

    This is David Pili. He lives and rides in Geneva / Switzerland.
    He is 26 years old and rides fixed freestyle for more than two years.
    With his brother Laurent Pili and Pepy Todesky they created the Shred Crew back in 2011. They gained a lot attention since then and were featured in several publications.
    David got a old school style, he loves analogue photography and this is visible with his recent edit. With his bike he went to New York City for some month and brought back this video.

    I’m really happy to support him with AURORA, i’m sure there is much more to come. So if you see him or the other Shred Crew guys around your spot get in touch with them and have great session!

    Ride safe!


    David Pili for AURORA
    David Pili for AURORA
    David Pili for AURORA
    David Pili for AURORA

  • AURORA Cycling Kit

    AURORA Cycling Kit 2013

     - posted on 06/05/2013

    AURORA Cycling Kit 2013

    Three years after the first AURORA Cycling Jerseys I’m really happy to announce a dignified successor.
    This time it’s just one design, but built on a whole cycling kit. Everything works perfectly together and looks great on bike. The AURORA Cycling Kit 2013 merges the best from his ancestors and combines it with contemporary and subtle design. Every piece offers well thought out features for long lasting performance and quality.

    You can get the whole kit or put together your own as you need it.
    The AURORA Cycling Kit 2013 consists of a Short-Sleeve Jersey, a Long-Sleeve Jersey, a Long-Sleeve Fleece Jersey, BIB Shorts, a Wind Vest, Arm Warmers and a matching Cycling Cap.

    Have a closer look at all the pictures, they speak for itself. If you want more detailed specs, check out the product pages.
    AURORA Cycling Kit

    AURORA Cycling Kit 2013

    AURORA Cycling Kit 2013

    AURORA Cycling Kit 2013

    The pre-order is open, the production is already running and the first pieces will be shipped approx. mid june!

    These jerseys are limited, get yours now!



  • AURORA at Berliner Fahrrad Schau / Bicycle Fair 2013

     - posted on 07/03/2013

    8bar x AURORA
    good news! I’m happy to announce that AURORA will share a booth with the good people at Force Effect, was a great experience and it’s great to be part of the tradeshow again.
    Check out my impressions of last years event.

    Since the new apparel collection is still in the making, I will give you the chance to grab some real bargains on available AURORA gear. Also I will premiere the upcoming AURORA velcro straps colorways, which will drop online next week.

    So come over check out the great 8bar bikes and their two stunning new releases and also say Hello to AURORA.

    If you are from germany and need something to read for the weekend or on your way to the Berliner Fahrrad Schau, check out the latest issue is out now and features a short interview with yours truly.

    AURORA - Sebastian

    See you there,


  • GUDE ZEIT #1!

     - posted on 13/01/2013

    “Gude Zeit” = “Good Times”

    That’s what’s it all about.

    The force that guides and moves us!
    My friend Lorenzo Taurino collected adventures, stories, anecdotes and photographs from his journies and added some more of close friends. All this composed in a neatly printed zine.
    Also included is the custom made AURORA x Bill Cosby Cycling Cap.
    I’m really proud to be a small part of this first issue.

    You get this zine for free with every order, just add it to your cart and other products.
    But feel free to donate something to GUDE ZEIT, if you like to support it and want to help to release more issues!

    Check it out online:
    Gude Zeit #1 at AURORA webshop

    GUDE ZEIT #1


    AURORA x REVERIE – a collaboration!

     - posted on 15/10/2012

    AURORA x REVERIE - Compact Messenger Bag - Limited Edition
    AURORA x REVERIE - Compact Messenger Bag - Limited Edition
    One year ago, two close friends of mine finally opened their own store called “Reverie“.
    They had a great year and gained a lot attention and positive feedback with their concept.
    Besides a nice selection of brands you just rarely find in german shops, they’ve also managed to keep it down to earth and really friendly. It’s always great to see happy customers around the store who just feel good visiting, talking or chilling there.

    We often talked about a collaboration and I thought it would be great to have something to celebrate their first year. So I started the collaboration on my own as a suprise.
    On the last saturday they celebrated their birthday with close friends and customers. With DJ, cake and drinks it was a nice event and a good opportunity to finally reveal this collaboration!

    The result is a highly limited and upgraded edition of the AURORA Compact Messenger Bag. Along all the other features I added a stabilizer belt, a custom Logo patch attached with velcro and also a additional layer of 1100D Cordura for the bottom.
    I only made 10 of them.
    To complete the look I also added a entirely new AURORA Hooded Zipper with a custom Logo patch, also limited to 10 pieces. This zipper is the first AURORA cut & sew piece.

    Both items are only available at the REVERIE store in Münster / Germany or on request.

    Make sure to check out the store, if you have the chance.

    AURORA x REVERIE - Compact Messenger Bag - Limited Edition
    AURORA x REVERIE - Compact Messenger Bag - Limited Edition
    AURORA x REVERIE - Compact Messenger Bag - Limited Edition
    AURORA x REVERIE - Hooded Zipper - Limited Edition
    AURORA x REVERIE - Hooded Zipper - Limited Edition