Yes. We are working on new stuff and we are finally producing our summer collection 2011. Maybe a bit late for this summer, but we don’t care. We are just curious about the new stuff and hope you like it aswell. Check this sneak peek and stay tuned for more information…

What a great weekend. Awesome late summer weather and a stunning new store opened it’s doors. Two good friends of mine planned this for some month and now finally opened their own store, named REVERIE, this weekend. On Friday the opening party was a great event with more than 150 people in and around the new store. Some music, some beers and of course a lot good people made this a great evening. I had my camera with me and got some impressions for you. The interior is pretty clean, but also homelike. They carry brands like Clae, Analog, Gravis, Wemoto, Obey, Loreak Mendian, Makia, Vans California, RVCA and of course most pieces of the AURORA apparel collection. So it is really worth a visit.

Sadly our new goods are not finished yet, so we just had some older items for the opening. But we are curious about the next 2 weeks, it seems like there will be a lot great stuff available soon.

Check out the pictures and like REVERIE on Facebook.

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This years EUROBIKE started yesterday and sadly we are not able to get there again. Really sad, because there are a few pretty nice side events, exhibitors (Cinelli with their classic Laser Track Re-Issue!!!) and of course a lot great people we’d love to meet. Maybe next time.
But if you have the chance to get there make sure to visit this sweet event we are sponsoring a bit. There will be a Goldsprint with some nice AURORA goodies for the best racers and also a Fixed Gear Exhibition. Have fun…

Bill Cosby is the man, that’s why we have our beloved “Cosby says” Shirt to pay tribute to him and his life.

Some month ago we discovered AH310, a small german cycling cap maker from Karlsruhe. They make cycling caps from old/new T-Shirts, which is a awesome idea. From the first look at those great caps, it was clear that we want to collaborate with them. This limited cycling cap is the result. Absolute stunning and unique work.

It is made of a new “Cosby says” Shirt and comes in a medium size. This means it fits most heads around 55cm-58cm. Perfectly handcrafted in Germany.

This limited cycling cap is definitely one of a kind. Be quick and get yours. Other sizes on request.

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Finally we got something new for you guys. These are our AURORA velcro straps V2.
In summer 2009, we started working on a foot retention system for fixed gear bikes and released our classic velcro strap version for track and road pedals.
Since then we thought about a specific platform pedal version too. Finding the right materials that will meet our demand was really difficult, but finally we found the right stuff.
Our bottom construction is remarkably strong and super stiff. Also the crank will no be scratched, when the straps are installed correct. The angle of the velcro strap construction allows to easy step in and feel secure while riding hard.

The straps can take a serious beating and are perfect for commuting, bike polo, fixed gear freestyle and what ever you like to do with them.
As always, these are handmade by us and you can count on the quality.

Since we are really happy with this release we thought it would be great to offer our new V2 velcro straps bundled with perfectly fitting pedals. You can get our AURORA velcro straps V2 with Animal Hamilton Pedals and also with the awesome Fyxation Pedals. Check it out and get your pair of AURORA velcro straps V2 with pedals.
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