News

  • AURORA Cap Sale 2014

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     - posted on 10/01/2014


    AURORA Cap Sale 2014

    I want to clear some stock, to make room for new gear coming pretty soon.

    Check out this cap sale and grab yourself a bargain.

    More than 30% off and also free worldwide shipping.

    www.aurora-collective.com/shop/cap-sale-2014

    Happy shopping.

    Best.

    Sebastian

  • schindelhauer “Urban Pedal” + AURORA Velcro Straps V2

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     - posted on 15/08/2013


    schindelhauer "Urban Pedal" + AURORA Velcro Straps V2

    When it comes to building up a bike, finding the right pedal is one of the most difficult tasks. Depending on the frame and bike design, there is need for something that fits, looks good and also works well. A bike for the daily commute needs to be durable and light. While commuting most people don’t want to wear cleats and cycling shoes, with sneakers or leather shoes it’s difficult to find a solution that doesn’t damage the shoes but still performs well.
    Our friends from schindelhauer developed a pedal that is exactly what a lot people where searching for.
    It’s bridging the gap between classic road pedals and large platform pedals. A sleek and modern design with a flat surface and super low profile.
    Made from premium high-strength aluminium, with reduced dimensions to save weight. Instead of the usual pins and small contact area on normal pedals, the schindelhauer “Urban Pedale” uses a flat top with 3M grip tape to secure the shoe on the pedal. This prevents the shoes from damage, but also secures them well while riding.
    The schindelhauer “Urban Pedal” works perfect with our AURORA Velcro Straps V2, it seems that these pedals were designed just for them.
    Together this combination offers a safe and comfortable stand and all around perfectly distributed force.

    Specs:
    – CNC machined high-strength aluminium
    – sealed industrial bearing combined with a plain bearing
    – CrMo steel axles
    – durable 3M premium grip tape
    – weight: 300 g/pair
    – available in black and silver

    You can order your pair of schindelhauer “Urban Pedals” without or with our recommended AURORA Velcro Straps V2.

    Order your set up now!

    schindelhauer "Urban Pedal" + AURORA Velcro Straps V2
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  • Introducing David Pili for AURORA

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     - posted on 16/07/2013


    David Pili for AURORA

    This is David Pili. He lives and rides in Geneva / Switzerland.
    He is 26 years old and rides fixed freestyle for more than two years.
    With his brother Laurent Pili and Pepy Todesky they created the Shred Crew back in 2011. They gained a lot attention since then and were featured in several publications.
    David got a old school style, he loves analogue photography and this is visible with his recent edit. With his bike he went to New York City for some month and brought back this video.

    I’m really happy to support him with AURORA, i’m sure there is much more to come. So if you see him or the other Shred Crew guys around your spot get in touch with them and have great session!

    Ride safe!

    Sebastian

    David Pili for AURORA
    David Pili for AURORA
    David Pili for AURORA
    David Pili for AURORA

  • AURORA Cycling Kit

    AURORA Cycling Kit 2013

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     - posted on 06/05/2013


    AURORA Cycling Kit 2013

    Three years after the first AURORA Cycling Jerseys I’m really happy to announce a dignified successor.
    This time it’s just one design, but built on a whole cycling kit. Everything works perfectly together and looks great on bike. The AURORA Cycling Kit 2013 merges the best from his ancestors and combines it with contemporary and subtle design. Every piece offers well thought out features for long lasting performance and quality.

    You can get the whole kit or put together your own as you need it.
    The AURORA Cycling Kit 2013 consists of a Short-Sleeve Jersey, a Long-Sleeve Jersey, a Long-Sleeve Fleece Jersey, BIB Shorts, a Wind Vest, Arm Warmers and a matching Cycling Cap.

    Have a closer look at all the pictures, they speak for itself. If you want more detailed specs, check out the product pages.
    AURORA Cycling Kit

    AURORA Cycling Kit 2013

    AURORA Cycling Kit 2013

    AURORA Cycling Kit 2013

    The pre-order is open, the production is already running and the first pieces will be shipped approx. mid june!

    These jerseys are limited, get yours now!

    THE KIDS ALL RIDE!

    Sebastian
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  • AURORA at Berliner Fahrrad Schau / Bicycle Fair 2013

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     - posted on 07/03/2013


    8bar x AURORA
    Hej,
    good news! I’m happy to announce that AURORA will share a booth with the good people at Force Effect, was a great experience and it’s great to be part of the tradeshow again.
    Check out my impressions of last years event.

    Since the new apparel collection is still in the making, I will give you the chance to grab some real bargains on available AURORA gear. Also I will premiere the upcoming AURORA velcro straps colorways, which will drop online next week.

    So come over check out the great 8bar bikes and their two stunning new releases and also say Hello to AURORA.

    If you are from germany and need something to read for the weekend or on your way to the Berliner Fahrrad Schau, check out the latest issue is out now and features a short interview with yours truly.

    AURORA - Sebastian

    See you there,

    Sebastian

  • GUDE ZEIT #1!

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     - posted on 13/01/2013



    “Gude Zeit” = “Good Times”

    That’s what’s it all about.

    The force that guides and moves us!
    My friend Lorenzo Taurino collected adventures, stories, anecdotes and photographs from his journies and added some more of close friends. All this composed in a neatly printed zine.
    Also included is the custom made AURORA x Bill Cosby Cycling Cap.
    I’m really proud to be a small part of this first issue.

    You get this zine for free with every order, just add it to your cart and other products.
    But feel free to donate something to GUDE ZEIT, if you like to support it and want to help to release more issues!

    Check it out online:
    Gude Zeit #1 at AURORA webshop
    www.gudezeit.de
    www.facebook.com/GUDEZEIT

    GUDE ZEIT #1

  • AURORA x REVERIE

    AURORA x REVERIE – a collaboration!

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     - posted on 15/10/2012


    AURORA x REVERIE - Compact Messenger Bag - Limited Edition
    AURORA x REVERIE - Compact Messenger Bag - Limited Edition
    One year ago, two close friends of mine finally opened their own store called “Reverie“.
    They had a great year and gained a lot attention and positive feedback with their concept.
    Besides a nice selection of brands you just rarely find in german shops, they’ve also managed to keep it down to earth and really friendly. It’s always great to see happy customers around the store who just feel good visiting, talking or chilling there.

    We often talked about a collaboration and I thought it would be great to have something to celebrate their first year. So I started the collaboration on my own as a suprise.
    On the last saturday they celebrated their birthday with close friends and customers. With DJ, cake and drinks it was a nice event and a good opportunity to finally reveal this collaboration!

    The result is a highly limited and upgraded edition of the AURORA Compact Messenger Bag. Along all the other features I added a stabilizer belt, a custom Logo patch attached with velcro and also a additional layer of 1100D Cordura for the bottom.
    I only made 10 of them.
    To complete the look I also added a entirely new AURORA Hooded Zipper with a custom Logo patch, also limited to 10 pieces. This zipper is the first AURORA cut & sew piece.

    Both items are only available at the REVERIE store in Münster / Germany or on request.

    Make sure to check out the store, if you have the chance.
    www.reverie-shop.de
    www.facebook.com/Reveriems

    AURORA x REVERIE - Compact Messenger Bag - Limited Edition
    AURORA x REVERIE - Compact Messenger Bag - Limited Edition
    AURORA x REVERIE - Compact Messenger Bag - Limited Edition
    AURORA x REVERIE - Hooded Zipper - Limited Edition
    AURORA x REVERIE - Hooded Zipper - Limited Edition

  • floral_caps

    AURORA “The Floral” 5 Panel Caps. Limited Edition!

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     - posted on 25/09/2012


    AURORA "The Floral" 5 Panel Cap - blue / grey

    I’m really proud to finally reveal the first AURORA // Quickstrike release.

    This is the first effort to upcoming Limited Editions made from dead stock and vintage fabrics.
    To pay homage to craftmanship and classic designs, we try to merge these things and mix them to something unique and long-lasting.

    “The Floral” 5 Panel Caps are made from a dead-stock high quality cotton fabric (Made in Germany).
    To provide a perfect shape the caps are fully fused, feature a quality genuine soft leather buckle and brass side panel eyelets.
    These 5 Panel Caps are carefully hand-crafted in rural New Zealand.

    AURORA "The Floral" 5 Panel Cap - blue / grey

    Each cap is unique and each cap looks different!
    This Limited Edition comes with a hand-numbered and dated tag.
    There are only 35 caps available of each colorway and they will never be reproduced.

    So be quick and get yours before they are gone.

    AURORA “The Floral” 5 Panel Cap – blue


    AURORA “The Floral” 5 Panel Cap – grey

    Thanks!

    Sebastian

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  • AURORA and the Olympic Games 2012 in London

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     - posted on 12/08/2012


    AURORA at the Olympic Games in London 2012
    Hej,
    the Olympic Games are over and it was a great event. Though I sadly couldn’t be in London and attend the events, I watched Olympia over Streams and TV as often as possible.
    The good people in Great Britain did a great job and so did all the athletes.

    As some of you might have noticed in KEIRIN version) for a long time now and achieved several medals in other competitions, but the Olympic Games are hard to top.
    AURORA at the Olympic Games in London 2012
    So to make it short. The Olympic Games were really successful, especially the Olympic Track Cycling Events and I feel proud to be a (really) small part of it. Kristina Vogel and Miriam Welte won the Gold Medal in the Women’s Team Sprint event. Kristina also made it to the 4th place in the Women’s Sprint.
    Maximilian Levy won the Bronze Medal with Rene Enders and Robert Förstermann in the Men’s Team Sprint. But this wasn’t all, the most-anticipaded event was the Men’s Keirin.
    Maxmilian Levy was focused and performed great in all Keirin races, for some seconds in the last round of the final he even overtook Sir Chris Hoy. But in the end Sir Chris Hoy could set free some extra power and got back the first place. It was a stunning race. Maxmilian Levy won the Silver Medal.

    Hats off to the German Team and thank you for using and trusting the AURORA straps!

    Sebastian
    AURORA at the Olympic Games in London 2012
    Please check out the websites of the German Track Team and support them.

    Maxmilian Levy
    Kristina Vogel
    Miriam Welte
    Rene Enders
    Robert Forstemann

    German Olympic Team

    AURORA at the Olympic Games in London 2012
    Award ceremony with Maxmilian Levy (Silver), Sir Chris Hoy (Gold), Teun Mulder and Simon van Vemthooven (both Bronze). Photo by Phil Walter.
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  • AURORA on Instagram

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     - posted on 28/07/2012


    AURORA on Instagram
    Hej,
    so it’s summer (kind of at least) and it’s time for hanging around with boys and girls, riding bikes and boards, traveling, enjoying bbqs and beer and much more. I love this stuff and I bet you do aswell.
    A lot people use Instagram and so I thought this could be a fun thing for AURORA.
    Why not sharing your great AURORA moments? This means, when you got something related and fitting to AURORA or just a eyecandy from your recent ride or roadtrip for example. I bet other AURORA fans would like to see it aswell – with using the AURORA hashtag #auroracollective, you can directly share your moment on the AURORA facebook page. I’m really curious about your impressions…

    Maybe I will choose one great picture every once in a while and provide the creator with a suprise.
    So keep the quality top-notch and have fun checking out the pictures.

    Thanks!

    Sebastian