You might have seen Perrion before, I mentioned him several times on the website and the AURORA facebook page.
He is still going strong working on his new EP. “Get A Job” is the first song from this upcoming EP and Perrion released it with a nice music video.
In the opening scene he is rocking the AURORA “Skate” Shirt.
Good tunes, good taste!

Also check out the “Get A Job” live performance.
There Perrion wears the beloved AURORA “Serif” Snapback.
Really great to see such a great artist supporting AURORA.

Sebastian

During the Berliner Fahrrad Schau 2013 I had the chance to meet the guys behind WE ARE TRAFFIC. Björn and Till are portraying cyclists mainly in Hamburg, but also everywhere else. With WE ARE TRAFFIC they want to draw attention to the bicycle as means of transport and also show the differences and diversity of each bicycle and his owner.
In the last 6 months they portrayed more than 100 people and they are preparing to raise funds to publish all this as a coffee-table book version. This project is really worth supporting, check out this page to support WE ARE TRAFFIC.

Some of you might remember Mianzi Rei (Part 2), she is a model from Berlin and we also met at the Fahrrad Schau this year. She is riding AURORA V1 Velcro Straps on her schindelhauer bike for a while now and supports AURORA when ever she can. I’m really happy to see this much support from all those great people.

Björn from WE ARE TRAFFIC took the chance and did a spontaneous shooting with Mianzi in the snowy Berlin. The pictures came out really great. Thanks to both of them.

Sebastian

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What a weekend!
Got back from the Berliner Fahrrad Schau on Monday and I’m still really tired, but all the work was worth it. So much positive feedback and interest in AURORA during the whole weekend. It was great to speak and see so many customers. A lot people came by and said “hello” or even bought some new gear.
Thanks a lot for your support!
And also thanks to Sandra, for helping out so much and made it possible to set up such a nice booth. And speaking of the booth, thanks to Stefan (and also Max) from 8bar bikes who made it possible and let me share the booth with them. It was a nice to have you around. Also Stefan participated in some of the Fixed Days competitions and he made the third place in the Criterium.
Sadly there wasn’t much time for us to check out the Fahrrad Schau, but a lot friends visited the store and we at least had some minutes to talk. It was great to meet the nice people behind SWRVE UK for the first time, they do some really nice bike related apparel mostly Made in the USA or UK. It was also great to meet the guys at schindelhauer bikes and OZON bamboo bikes/Naturrad again. They do incredible work, still want to get a schindelhauer bike for me, this Carbon Belt Drive System they use catches me every time I see it and try it out. The upcoming releases by 8bar bikes also looked pretty legit.
Check out some pictures of the fair attached to this posting.

See you next year, Fahrrad Schau!

But the work continues and there are a lot things in the planning process right now.
I’m making the last tweaks and decisions to get everything done like it should be.
Sounds mysterious right?
To clear this up a bit, I can proudly tell you that I’m working on a lot cut&sew stuff these days. From t-shirts, to buttondown shirts, more caps and also functional jackets.
And speaking of production, the background is also important, everything (!!!) will be Made in Europe/Germany under fair working conditions and as sustainable as possible. I’m really curious about all this and I can’t wait to show the results in the end.

Besides this I also worked on a new cycling kit design, I had a preview with me at the Fahrrad Schau and posted it on instagram aswell. Check it out here. It’s going to be a limited edition, so watch out for the preorder.

…. and speaking of cycling, the first colorways of the 2013 AURORA velcro straps collection will be up soon aswell.

Best,

Sebastian

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Hej,
good news! I’m happy to announce that AURORA will share a booth with the good people at 8bar bikes at this years Berliner Fahrrad Schau. Last year, together with Force Effect, was a great experience and it’s great to be part of the tradeshow again.
Check out my impressions of last years event.

Since the new apparel collection is still in the making, I will give you the chance to grab some real bargains on available AURORA gear. Also I will premiere the upcoming AURORA velcro straps colorways, which will drop online next week.

So come over check out the great 8bar bikes and their two stunning new releases and also say Hello to AURORA.

If you are from germany and need something to read for the weekend or on your way to the Berliner Fahrrad Schau, check out the Spoke Magazine. The latest issue is out now and features a short interview with yours truly.

See you there,

Sebastian

“Gude Zeit” = “Good Times”

That’s what’s it all about.

The force that guides and moves us!
My friend Lorenzo Taurino collected adventures, stories, anecdotes and photographs from his journies and added some more of close friends. All this composed in a neatly printed zine.
Also included is the custom made AURORA x AH310 Bill Cosby Cycling Cap.
I’m really proud to be a small part of this first issue.

You get this zine for free with every order, just add it to your cart and other products.
But feel free to donate something to GUDE ZEIT, if you like to support it and want to help to release more issues!

Check it out online:
Gude Zeit #1 at AURORA webshop
www.gudezeit.de
www.facebook.com/GUDEZEIT

One year ago, two close friends of mine finally opened their own store called “Reverie“.
They had a great year and gained a lot attention and positive feedback with their concept.
Besides a nice selection of brands you just rarely find in german shops, they’ve also managed to keep it down to earth and really friendly. It’s always great to see happy customers around the store who just feel good visiting, talking or chilling there.

We often talked about a collaboration and I thought it would be great to have something to celebrate their first year. So I started the collaboration on my own as a suprise.
On the last saturday they celebrated their birthday with close friends and customers. With DJ, cake and drinks it was a nice event and a good opportunity to finally reveal this collaboration!

The result is a highly limited and upgraded edition of the AURORA Compact Messenger Bag. Along all the other features I added a stabilizer belt, a custom Logo patch attached with velcro and also a additional layer of 1100D Cordura for the bottom.
I only made 10 of them.
To complete the look I also added a entirely new AURORA Hooded Zipper with a custom Logo patch, also limited to 10 pieces. This zipper is the first AURORA cut & sew piece.

Both items are only available at the REVERIE store in Münster / Germany or on request.

Make sure to check out the store, if you have the chance.
www.reverie-shop.de
www.facebook.com/Reveriems

Not much to share these days, but as always I’m really busy.
In the next weeks there will be some really really nice releases. So until then enjoy those pictures and stay tuned.
Thanks again to Oliver Playford, who took these awesome pictures of Mianzi.

Not to mention that she is rocking AURORA V1 Velcro Straps and a “Intl known” Shirt. Good looks.

AURORA for good people.

Sebastian

Hej,
the Olympic Games are over and it was a great event. Though I sadly couldn’t be in London and attend the events, I watched Olympia over Streams and TV as often as possible.
The good people in Great Britain did a great job and so did all the athletes.

As some of you might have noticed in previous posts, a little part of my work was also going to be at the Olympic Games. So I was really curious to see the Track Events. The German Track Team is one of the best in the world and they had only to show it again. Two riders of the team, Maximilian Levy and Kristina Vogel, where racing with AURORA velcro straps (the sold out AURORA x KEIRIN version) for a long time now and achieved several medals in other competitions, but the Olympic Games are hard to top.

So to make it short. The Olympic Games were really successful, especially the Olympic Track Cycling Events and I feel proud to be a (really) small part of it. Kristina Vogel and Miriam Welte won the Gold Medal in the Women’s Team Sprint event. Kristina also made it to the 4th place in the Women’s Sprint.
Maximilian Levy won the Bronze Medal with Rene Enders and Robert Förstermann in the Men’s Team Sprint. But this wasn’t all, the most-anticipaded event was the Men’s Keirin.
Maxmilian Levy was focused and performed great in all Keirin races, for some seconds in the last round of the final he even overtook Sir Chris Hoy. But in the end Sir Chris Hoy could set free some extra power and got back the first place. It was a stunning race. Maxmilian Levy won the Silver Medal.

Hats off to the German Team and thank you for using and trusting the AURORA straps!

Sebastian

Please check out the websites of the German Track Team and support them.

Maxmilian Levy
Kristina Vogel
Miriam Welte
Rene Enders
Robert Forstemann

German Olympic Team

Award ceremony with Maxmilian Levy (Silver), Sir Chris Hoy (Gold), Teun Mulder and Simon van Vemthooven (both Bronze). Photo by Phil Walter.
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What a weekend.
On sunday the 4th Bergfest took place at the Bergfidel Skatepark in Münster. Again a great event, Party , Beers, BBQ, Punkrock and great skateboarding. I had the chance to take some pictures of the event and also of Max Ritter shredding the bowl.

You can check out the results of the contest here: www.bergfidel.com/results

Looking forward to next years 5th anniversary.

Thorsten Ballhaus killing the 13 stair Bergrail with a 50/50!

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Coming up this weekend!

Bergfest 2012 at the Berg Fidel Skatepark in Münster. Last year was epic and this year will even get bigger and better. A lot pros coming from all over the world to compete and have a good time. Adolescents from the USA and Nothing from Berlin will play at he Bowl.

Our man Max Ritter from Berlin will start in the A Division and represent AURORA.

Bergfest 2012 Event at facebook

www.bergfest2012.com

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