AURORA @ Berliner Fahrrad Schau 2014

AURORA @ Berliner Fahrrad Schau 2014

What a weekend. It took some days to get everything back to normal and check out the snapshots we made during the Berliner Fahrrad Schau, but this finally is the quick recap of the weekend.

We had the chance to share a booth with our friends from RAD RACE and again with 8bar bikes. It was a great opportunity to meet a lot customers, new and old friends. The schindelhauer bikes x AURORA Goldsprint was a great success and many riders tried their luck. It was great to meet up with the guys of Auguste 86, who craft cycling-specific outdoor jackets and bags. Mathias Ahrberg from Hamburg who is working on his own sustainable cycling clothing label, of course Till from Benu Bags and many more.

AURORA @ Berliner Fahrrad Schau 2014
AURORA @ Berliner Fahrrad Schau 2014
Cycling is for children of all ages!
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Some new visuals from Max Ritter

Happy New Year everybody!

My friend and first AURORA teamrider Max Ritter from Berlin is traveling a lot at the moment, but he also had some time to take some new pictures.

Check them out.

max-ritter-rocknroll-lq
Max Ritter – Rock’n'Roll
Photo by Joe Beckert

Max_Ritter_BS_Hurricane_Fish

Max_Ritter_BS_Hurricane
Max Ritter – BS Hurricane
Photos by Dennis Scholz

New trippy video part by Konrad Waldmann

Konrad Waldmann - Backside Flip - Berlin

Hej,
if you following AURORA on facebook, you might have noticed some pictures of this young german skateboarder from Potsdam. He goes by the name of Konrad Waldmann and AURORA is proud to support him with gear. Sadly he got injured in the beginning of this year, but he recovered and used the late summer to film a lot.
You better watch him in 2014!

Check out his latest video part.

#thekidsallride

Konrad Waldmann - 360 Flip - Prague

Introducing David Pili for AURORA

David Pili for AURORA

This is David Pili. He lives and rides in Geneva / Switzerland.
He is 26 years old and rides fixed freestyle for more than two years.
With his brother Laurent Pili and Pepy Todesky they created the Shred Crew back in 2011. They gained a lot attention since then and were featured in several publications.
David got a old school style, he loves analogue photography and this is visible with his recent edit. With his bike he went to New York City for some month and brought back this video.

I’m really happy to support him with AURORA, i’m sure there is much more to come. So if you see him or the other Shred Crew guys around your spot get in touch with them and have great session!

Ride safe!

Sebastian

David Pili for AURORA
David Pili for AURORA
David Pili for AURORA
David Pili for AURORA

Bike Check: Kenny’s Kagero 2013

There are so many AURORA Velcro Straps out there all over the world, why not show some nice builts with them?
I started a (long) while ago with my Principia Track and continue with Kenny’s Kagero 2013. Kenny is from NYC and works as a graphic designer. Check out his instagram or the godandfamous a label he is also running.

image
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WE ARE TRAFFIC: Mianzi Rei and the Winter in Berlin

WE ARE TRAFFIC
Mianzi Rei by WE ARE TRAFFIC
During the Berliner Fahrrad Schau 2013 I had the chance to meet the guys behind WE ARE TRAFFIC. Björn and Till are portraying cyclists mainly in Hamburg, but also everywhere else. With WE ARE TRAFFIC they want to draw attention to the bicycle as means of transport and also show the differences and diversity of each bicycle and his owner.
In the last 6 months they portrayed more than 100 people and they are preparing to raise funds to publish all this as a coffee-table book version. This project is really worth supporting, check out this page to support WE ARE TRAFFIC.

Some of you might remember Mianzi Rei (Part 2), she is a model from Berlin and we also met at the Fahrrad Schau this year. She is riding AURORA V1 Velcro Straps on her schindelhauer bike for a while now and supports AURORA when ever she can. I’m really happy to see this much support from all those great people.

Björn from WE ARE TRAFFIC took the chance and did a spontaneous shooting with Mianzi in the snowy Berlin. The pictures came out really great. Thanks to both of them.

Sebastian

Mianzi Rei by WE ARE TRAFFIC

Mianzi Rei by WE ARE TRAFFIC
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Back from the Fahrrad Schau Bicycle Fair in Berlin.

AURORA at the Berliner Fahrrad Schau / Bicycle Fair 2013
What a weekend!
Got back from the Berliner Fahrrad Schau on Monday and I’m still really tired, but all the work was worth it. So much positive feedback and interest in AURORA during the whole weekend. It was great to speak and see so many customers. A lot people came by and said “hello” or even bought some new gear.
Thanks a lot for your support!
And also thanks to Sandra, for helping out so much and made it possible to set up such a nice booth. And speaking of the booth, thanks to Stefan (and also Max) from 8bar bikes who made it possible and let me share the booth with them. It was a nice to have you around. Also Stefan participated in some of the Fixed Days competitions and he made the third place in the Criterium.
Sadly there wasn’t much time for us to check out the Fahrrad Schau, but a lot friends visited the store and we at least had some minutes to talk. It was great to meet the nice people behind SWRVE UK for the first time, they do some really nice bike related apparel mostly Made in the USA or UK. It was also great to meet the guys at schindelhauer bikes and OZON bamboo bikes/Naturrad again. They do incredible work, still want to get a schindelhauer bike for me, this Carbon Belt Drive System they use catches me every time I see it and try it out. The upcoming releases by 8bar bikes also looked pretty legit.
Check out some pictures of the fair attached to this posting.

See you next year, Fahrrad Schau!

AURORA at the Berliner Fahrrad Schau / Bicycle Fair 2013

But the work continues and there are a lot things in the planning process right now.
I’m making the last tweaks and decisions to get everything done like it should be.
Sounds mysterious right?
To clear this up a bit, I can proudly tell you that I’m working on a lot cut&sew stuff these days. From t-shirts, to buttondown shirts, more caps and also functional jackets.
And speaking of production, the background is also important, everything (!!!) will be Made in Europe/Germany under fair working conditions and as sustainable as possible. I’m really curious about all this and I can’t wait to show the results in the end.

Besides this I also worked on a new cycling kit design, I had a preview with me at the Fahrrad Schau and posted it on instagram aswell. Check it out here. It’s going to be a limited edition, so watch out for the preorder.

…. and speaking of cycling, the first colorways of the 2013 AURORA velcro straps collection will be up soon aswell.

Best,

Sebastian

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GUDE ZEIT #1!


“Gude Zeit” = “Good Times”

That’s what’s it all about.

The force that guides and moves us!
My friend Lorenzo Taurino collected adventures, stories, anecdotes and photographs from his journies and added some more of close friends. All this composed in a neatly printed zine.
Also included is the custom made AURORA x AH310 Bill Cosby Cycling Cap.
I’m really proud to be a small part of this first issue.

You get this zine for free with every order, just add it to your cart and other products.
But feel free to donate something to GUDE ZEIT, if you like to support it and want to help to release more issues!

Check it out online:
Gude Zeit #1 at AURORA webshop
www.gudezeit.de
www.facebook.com/GUDEZEIT

GUDE ZEIT #1

Mianzi Rei – Part 2

Mianzi Rei from Berlin / Part 2
Not much to share these days, but as always I’m really busy.
In the next weeks there will be some really really nice releases. So until then enjoy those pictures and stay tuned.
Thanks again to Oliver Playford, who took these awesome pictures of Mianzi.

Not to mention that she is rocking AURORA V1 Velcro Straps and a “Intl known” Shirt. Good looks.

AURORA for good people.

Sebastian

Mianzi Rei from Berlin / Part 2Mianzi Rei from Berlin / Part 2

Principia Track – “Phantom”

"Phantom" - Principia Track
Hej,
I just wanted to post my beloved Principia to the Pedalroom website and thought that I could also post it here.
Not much personal bike content here so far, so why not change this?
The Principia is simply my favorite bike, it’s just subtle and beautiful all black. That’s why I use to call it “Phantom”.
I’ve built it up more than 2,5 years ago and just rode it since then. I will never give it away, for me this one is not replaceable and it outlived a lot other frames/parts/bikes so far. The parts used in the current built are mostly chosen because of the weight and quality. Step by step I tried to push down the weight and in the current set-up the Principia weights only about 7,5 kg.
"Phantom" - Principia Track
I also really like the AURORA V1 velcro straps on this bike. These are one of the first prototypes made in early summer 2009. I’m not riding as hard as many others and not that long as so many couriers do everyday worldwide, but I’m happy that they still do well after more than 3 years. Compared to the AURORA Straps today, they look really crappy, but it is also good to see where it all started and how everything developed in the right direction.
If you are interested in the parts, check this list:

Frame:
Principia Track Frame 2004
Principia/Isaac 004 Fork – Carbon w/ Aluminium Steerer
Stronglight O’Light Headset.

Crankset/Pedals:
Sugino RD-2 Messenger black
MKS Sylvan Track with AURORA V1 Velcro Straps.
Still one of the first ones from early Summer 2009!

Cog/Chain:

Shimano DuraAce 15t NJS Cog + KMC Z710 Chain

Handlebars/Stem:
Syntace Stratos 200 – S (39cm)
Syntace F99 – 105mm

Saddle/Seatpost:
Selle Italia Flite Titanium
Ritchey Carbon WCS Seatpost

Brakes:

Shimano 600 – BR-6208

Wheel/Hub/Tire:

Front: Campagnolo Omega Hardox Strada rim laced to Gran Compe Hub with Michelin Pro3 Race Tire.
Or FIR rim laced to Suntour Superbe Pro Hub, mostly for traveling issues.
Rear: Campagnolo Omega Hardox Strada rim laced to Gran Compe Hub with Michelin Pro3 Race Tire.

"Phantom" - Principia Track
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