There are so many AURORA Velcro Straps out there all over the world, why not show some nice builts with them?
I started a (long) while ago with my Principia Track and continue with Kenny’s Kagero 2013. Kenny is from NYC and works as a graphic designer. Check out his instagram or the godandfamous a label he is also running.
During the Berliner Fahrrad Schau 2013 I had the chance to meet the guys behind WE ARE TRAFFIC. Björn and Till are portraying cyclists mainly in Hamburg, but also everywhere else. With WE ARE TRAFFIC they want to draw attention to the bicycle as means of transport and also show the differences and diversity of each bicycle and his owner.
In the last 6 months they portrayed more than 100 people and they are preparing to raise funds to publish all this as a coffee-table book version. This project is really worth supporting, check out this page to support WE ARE TRAFFIC.
Some of you might remember Mianzi Rei (Part 2), she is a model from Berlin and we also met at the Fahrrad Schau this year. She is riding AURORA V1 Velcro Straps on her schindelhauer bike for a while now and supports AURORA when ever she can. I’m really happy to see this much support from all those great people.
Björn from WE ARE TRAFFIC took the chance and did a spontaneous shooting with Mianzi in the snowy Berlin. The pictures came out really great. Thanks to both of them.
Sebastian
What a weekend!
Got back from the Berliner Fahrrad Schau on Monday and I’m still really tired, but all the work was worth it. So much positive feedback and interest in AURORA during the whole weekend. It was great to speak and see so many customers. A lot people came by and said “hello” or even bought some new gear.
Thanks a lot for your support!
And also thanks to Sandra, for helping out so much and made it possible to set up such a nice booth. And speaking of the booth, thanks to Stefan (and also Max) from 8bar bikes who made it possible and let me share the booth with them. It was a nice to have you around. Also Stefan participated in some of the Fixed Days competitions and he made the third place in the Criterium.
Sadly there wasn’t much time for us to check out the Fahrrad Schau, but a lot friends visited the store and we at least had some minutes to talk. It was great to meet the nice people behind SWRVE UK for the first time, they do some really nice bike related apparel mostly Made in the USA or UK. It was also great to meet the guys at schindelhauer bikes and OZON bamboo bikes/Naturrad again. They do incredible work, still want to get a schindelhauer bike for me, this Carbon Belt Drive System they use catches me every time I see it and try it out. The upcoming releases by 8bar bikes also looked pretty legit.
Check out some pictures of the fair attached to this posting.
See you next year, Fahrrad Schau!
But the work continues and there are a lot things in the planning process right now.
I’m making the last tweaks and decisions to get everything done like it should be.
Sounds mysterious right?
To clear this up a bit, I can proudly tell you that I’m working on a lot cut&sew stuff these days. From t-shirts, to buttondown shirts, more caps and also functional jackets.
And speaking of production, the background is also important, everything (!!!) will be Made in Europe/Germany under fair working conditions and as sustainable as possible. I’m really curious about all this and I can’t wait to show the results in the end.
Besides this I also worked on a new cycling kit design, I had a preview with me at the Fahrrad Schau and posted it on instagram aswell. Check it out here. It’s going to be a limited edition, so watch out for the preorder.
…. and speaking of cycling, the first colorways of the 2013 AURORA velcro straps collection will be up soon aswell.
Best,
Sebastian
“Gude Zeit” = “Good Times”
That’s what’s it all about.
The force that guides and moves us!
My friend Lorenzo Taurino collected adventures, stories, anecdotes and photographs from his journies and added some more of close friends. All this composed in a neatly printed zine.
Also included is the custom made AURORA x AH310 Bill Cosby Cycling Cap.
I’m really proud to be a small part of this first issue.
You get this zine for free with every order, just add it to your cart and other products.
But feel free to donate something to GUDE ZEIT, if you like to support it and want to help to release more issues!
Check it out online:
Gude Zeit #1 at AURORA webshop
www.gudezeit.de
www.facebook.com/GUDEZEIT
Not much to share these days, but as always I’m really busy.
In the next weeks there will be some really really nice releases. So until then enjoy those pictures and stay tuned.
Thanks again to Oliver Playford, who took these awesome pictures of Mianzi.
Not to mention that she is rocking AURORA V1 Velcro Straps and a “Intl known” Shirt. Good looks.
AURORA for good people.
Sebastian
Hej,
I just wanted to post my beloved Principia to the Pedalroom website and thought that I could also post it here.
Not much personal bike content here so far, so why not change this?
The Principia is simply my favorite bike, it’s just subtle and beautiful all black. That’s why I use to call it “Phantom”.
I’ve built it up more than 2,5 years ago and just rode it since then. I will never give it away, for me this one is not replaceable and it outlived a lot other frames/parts/bikes so far. The parts used in the current built are mostly chosen because of the weight and quality. Step by step I tried to push down the weight and in the current set-up the Principia weights only about 7,5 kg.
I also really like the AURORA V1 velcro straps on this bike. These are one of the first prototypes made in early summer 2009. I’m not riding as hard as many others and not that long as so many couriers do everyday worldwide, but I’m happy that they still do well after more than 3 years. Compared to the AURORA Straps today, they look really crappy, but it is also good to see where it all started and how everything developed in the right direction.
If you are interested in the parts, check this list:
Frame:
Principia Track Frame 2004
Principia/Isaac 004 Fork – Carbon w/ Aluminium Steerer
Stronglight O’Light Headset.
Crankset/Pedals:
Sugino RD-2 Messenger black
MKS Sylvan Track with AURORA V1 Velcro Straps.
Still one of the first ones from early Summer 2009!
Cog/Chain:
Shimano DuraAce 15t NJS Cog + KMC Z710 Chain
Handlebars/Stem:
Syntace Stratos 200 – S (39cm)
Syntace F99 – 105mm
Saddle/Seatpost:
Selle Italia Flite Titanium
Ritchey Carbon WCS Seatpost
Brakes:
Shimano 600 – BR-6208
Wheel/Hub/Tire:
Front: Campagnolo Omega Hardox Strada rim laced to Gran Compe Hub with Michelin Pro3 Race Tire.
Or FIR rim laced to Suntour Superbe Pro Hub, mostly for traveling issues.
Rear: Campagnolo Omega Hardox Strada rim laced to Gran Compe Hub with Michelin Pro3 Race Tire.
Hej,
so it’s summer (kind of at least) and it’s time for hanging around with boys and girls, riding bikes and boards, traveling, enjoying bbqs and beer and much more. I love this stuff and I bet you do aswell.
A lot people use Instagram and so I thought this could be a fun thing for AURORA.
Why not sharing your great AURORA moments? This means, when you got something related and fitting to AURORA or just a eyecandy from your recent ride or roadtrip for example. I bet other AURORA fans would like to see it aswell – with using the AURORA hashtag #auroracollective, you can directly share your moment on the AURORA facebook page. I’m really curious about your impressions…
Maybe I will choose one great picture every once in a while and provide the creator with a suprise.
So keep the quality top-notch and have fun checking out the pictures.
Thanks!
Sebastian
Last saturday, the 22nd of july, the 1st Sprintermeeting took place at the Cologne Radstadion. With several big names in the professional track cycling game, it was very interesting to see some of the best teams competing against each other and this just a few days before the Olympic Games 2012 in London start. So besides the German Track Cycling Team, the Netherlands, Malaysia, Czech Republic and also the British Team attended this event.
Also I had the chance to meet some of the riders in person, especially those who ride the AURORA velcro straps in their competitions. It was great to get feedback and also talk with Sebastian Döhrer and Tobias Wächter. Also Maximilian Levy and Kristina Vogel will sport the AURORA velcro straps during their races at the Olympic Games in London. From what I saw at the Sprintermeeting, I would say that they both definitely go for Gold in London. Maximilian Levy won first place in the Sprint against Robert Förstermann and also set a new record time at the Cologne track!
Besides these two riders, Tobi Wächter tested a new custom version of the AURORA velcro straps during his races.
The first feedback was good and I hope that my gear will help all of them during their upcoming races.
Tobias Wächter – Keirin
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What a weekend.
On sunday the 4th Bergfest took place at the Bergfidel Skatepark in Münster. Again a great event, Party , Beers, BBQ, Punkrock and great skateboarding. I had the chance to take some pictures of the event and also of Max Ritter shredding the bowl.
You can check out the results of the contest here: www.bergfidel.com/results
Looking forward to next years 5th anniversary.
Thorsten Ballhaus killing the 13 stair Bergrail with a 50/50!
Wearing a AURORA “Skate” Shirt, the AURORA 5 Panel Cap and of course the AURORA Compact Messenger Bag.
Thanks to Kay Lasenga from the Reverie Shop in Münster for those pictures.
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