AURORA Spring/Summer 2014 – part one

AURORA "Reflex V3" Hooded Zipper

Spring is here and so is the first part of the AURORA Spring/Summer 2014 collection.

It consists of five T-Shirts and a light Hooded Zipper.
But it would understate the case, if I leave it without any explanation.
All these new garments are 100% Made in Europe, made under fair working and also trading conditions. Besides these important factors, all garments are newly developed from scratch. The T-Shirts and Hooded have a custom fit made after my requirements. From now on every AURORA garment, will be produced just for AURORA!

I’m really proud of this first run and I think they turned out great. It took some months to get everything as it should be, but the result is stunning and I can’t wait to hear your feedback.

The details on all pieces are AURORA-like and finally a lot more ideas I had for a while, came to life in these pieces. Custom cut, functionality, photoprints and reflective designs.

AURORA "Rad Races" Shirt - white
A collaboration shirt with the RAD RACE Crew, featuring a large double photoprint by Hamburg-based photographer Björn Lexius. Another landscape impression on the “Road to nowhere” Shirt and the all new AURORA “Pocket” Shirts, featuring a practical backpocket to store your keys, wallet, mobile or tool while riding.

AURORA "Rad Races" Shirt - whiteAURORA "Road to nowhere" Shirt - white_2658655655

The AURORA “Pocket” Shirt is available in two versions. The “Reflex Pocket” Shirt features a high quality reflective fabric on the back. It’s the same fabric Nike uses for their reflective running gear, it’s state of the art and the best you can get. The pocket is durable and with the reflective fabric, it helps you to be seen at night.

AURORA "Reflex Pocket" Shirt - blackAURORA "Reflex Pocket" Shirt - black

If it get’s colder outside, just put on the new AURORA “Reflex V3″ Hooded Zipper, it’s not that heavy, but comfortable and made from super soft fabric made of 50% cotton / 50% polyester. It features a large reflective 3M print on the back, to offer visibility at night.
The Hooded Zipper also got a custom cut, that means it is slightly slimmer to prevent flapping while riding and the body is a bit longer.

AURORA "Reflex V3" Hooded ZipperAURORA "Reflex V3" Hooded Zipper

Check out all the new garments at the webshop, everything is available from now on!

Ride safe!

AURORA x RAD RACE – Cycling Kit Release

RAD RACE x AURORA
Hello!
Finally i’m proud to unveil a massive collaboration with the RAD RACE Crew.
You might noticed them, they produced a lot buzz over the last 3 month on facebook and their website, where they pre-announced a upcoming cycling race series in Germany. The first race is set to take place during the Fahrrad Schau 2014 in Berlin and besides this event, RAD RACE joined forces with AURORA, to produce a high-quality capsule collection.
The RAD RACE x AURORA collection consists of two Cycling Kits, Cycling Accessoires, Signature Velcro Straps and much more to come pretty soon.
All these products will be exclusively available through the RAD RACE webshop and from today, you are able to pre-order your RAD RACE x AURORA Cycling Kit.

Check out these great items, they are all Made in Italy and perfect for the upcoming cycling season.

THE KIDS ALL RIDE!

Stay tuned, there is more to come.

Sebastian

RAD RACE x AURORA Cycling Collection

RAD RACE x AURORA Cycling Collection

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AURORA Fall/Winter 2013 drop – Christmas Raffle

AURORA "Above" - Fall/Winter 2013

Time is running, it’s christmas again.
And finally the AURORA Fall/Winter 2013 drop is ready. It’s a fine selection of essentials, with the focus on quality and the small details.
I’m very proud on the new AURORA knitted hats, they are Made in Germany. The highest quality possible with great virgin wool and fine merino wool, manufactured by a old Family Business with all their experience and craftsmanship. The AURORA knitted hats are available in black, charcoal, burgundy and marine.
AURORA "Above" - Fall/Winter 2013

Besides this I’m also happy to introduce the AURORA Technical Keychain. It features a patented magnetic FidLock slider to easy release the keys, but also securely hold them in place. But it get’s more technical with the also patented Freekey keyring, it allows to easily add or remove keys without any stress.
The AURORA Technical Keyring features a YKK velcro closure to attach it to your belt, backpack, MOLLE system or everywhere else you can think of.
This Keychain is Made in Germany aswell.
AURORA "Above" - Fall/Winter 2013

Alongside these products this drop also includes a selection of AURORA Snapback Caps (in burgundy, black, dark green), Baseball Longsleeves (in grey and white) and a Crewneck. All with subtle “Above” detailing.

Check out the webshop, everything is available now!

And what about the raffle?

Christmas is coming, the year is nearly over.
Let’s make it simple, i’m giving away three AURORA packages.
Every package consists of one AURORA knitted hat of your choice + one AURORA Technical Keychain + some suprise goodies.

It’s really easy to enter this one:

1. Like AURORA on facebook if you haven’t already
2. Share this blog post on facebook.
3. Leave a comment with your prefered AURORA hat below this blog post

The raffle is open until sunday the 31th of december 23:59 (GMT).
I will randomly choose a winner with www.random.org and contact the lucky one via eMail,
so please don’t forget to leave you eMail address.

That’s it.

Good luck and have some great last weeks in 2013!

Best.

Sebastian
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schindelhauer “Urban Pedal” + AURORA Velcro Straps V2

schindelhauer "Urban Pedal" + AURORA Velcro Straps V2

When it comes to building up a bike, finding the right pedal is one of the most difficult tasks. Depending on the frame and bike design, there is need for something that fits, looks good and also works well. A bike for the daily commute needs to be durable and light. While commuting most people don’t want to wear cleats and cycling shoes, with sneakers or leather shoes it’s difficult to find a solution that doesn’t damage the shoes but still performs well.
Our friends from schindelhauer developed a pedal that is exactly what a lot people where searching for.
It’s bridging the gap between classic road pedals and large platform pedals. A sleek and modern design with a flat surface and super low profile.
Made from premium high-strength aluminium, with reduced dimensions to save weight. Instead of the usual pins and small contact area on normal pedals, the schindelhauer “Urban Pedale” uses a flat top with 3M grip tape to secure the shoe on the pedal. This prevents the shoes from damage, but also secures them well while riding.
The schindelhauer “Urban Pedal” works perfect with our AURORA Velcro Straps V2, it seems that these pedals were designed just for them.
Together this combination offers a safe and comfortable stand and all around perfectly distributed force.

Specs:
- CNC machined high-strength aluminium
- sealed industrial bearing combined with a plain bearing
- CrMo steel axles
- durable 3M premium grip tape
- weight: 300 g/pair
- available in black and silver

You can order your pair of schindelhauer “Urban Pedals” without or with our recommended AURORA Velcro Straps V2.

Order your set up now!

schindelhauer "Urban Pedal" + AURORA Velcro Straps V2
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Take your chance – win a AURORA Cycling Kit 2013!

AURORA Cycling Kit 2013

Hej,
the pre-order for the AURORA Cycling Kit 2013 is running and the feedback of the design so far is really awesome. Thanks! To spread the AURORA Cycling Kit and to give something back to you, I decided to make a small raffle.

Win a AURORA Short Sleeve Jersey, a AURORA BIB Short and a pair AURORA Arm Warmers. Everything in your size! Get everything you need for a great season.

It’s really easy to enter this one:

1. Like AURORA on facebook if you haven’t already
2. Share this blog post on facebook.
3. Leave a comment with your prefered size below this blog post

That’s it.

The raffle is open until sunday the 19th of may 23:59 (GMT).
I will randomly choose a winner with www.random.org and contact the lucky one via eMail, so don’t forget to leave you eMail address.

The raffle is over!

Thanks everyone and ride safe!

Sebastian

AURORA Cycling Kit 2013

AURORA Cycling Kit 2013

Three years after the first AURORA Cycling Jerseys I’m really happy to announce a dignified successor.
This time it’s just one design, but built on a whole cycling kit. Everything works perfectly together and looks great on bike. The AURORA Cycling Kit 2013 merges the best from his ancestors and combines it with contemporary and subtle design. Every piece offers well thought out features for long lasting performance and quality.

You can get the whole kit or put together your own as you need it.
The AURORA Cycling Kit 2013 consists of a Short-Sleeve Jersey, a Long-Sleeve Jersey, a Long-Sleeve Fleece Jersey, BIB Shorts, a Wind Vest, Arm Warmers and a matching Cycling Cap.

Have a closer look at all the pictures, they speak for itself. If you want more detailed specs, check out the product pages.
AURORA Short-Sleeve Jersey / AURORA Long-Sleeve Jersey / AURORA Long-Sleeve Fleece Jersey / AURORA BIB Shorts / AURORA Wind Vest / AURORA Cycling Cap / AURORA Arm Warmers / AURORA Cycling Kit

AURORA Cycling Kit 2013

AURORA Cycling Kit 2013

AURORA Cycling Kit 2013

The pre-order is open, the production is already running and the first pieces will be shipped approx. mid june!

These jerseys are limited, get yours now!

THE KIDS ALL RIDE!

Sebastian
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Back from the Fahrrad Schau Bicycle Fair in Berlin.

AURORA at the Berliner Fahrrad Schau / Bicycle Fair 2013
What a weekend!
Got back from the Berliner Fahrrad Schau on Monday and I’m still really tired, but all the work was worth it. So much positive feedback and interest in AURORA during the whole weekend. It was great to speak and see so many customers. A lot people came by and said “hello” or even bought some new gear.
Thanks a lot for your support!
And also thanks to Sandra, for helping out so much and made it possible to set up such a nice booth. And speaking of the booth, thanks to Stefan (and also Max) from 8bar bikes who made it possible and let me share the booth with them. It was a nice to have you around. Also Stefan participated in some of the Fixed Days competitions and he made the third place in the Criterium.
Sadly there wasn’t much time for us to check out the Fahrrad Schau, but a lot friends visited the store and we at least had some minutes to talk. It was great to meet the nice people behind SWRVE UK for the first time, they do some really nice bike related apparel mostly Made in the USA or UK. It was also great to meet the guys at schindelhauer bikes and OZON bamboo bikes/Naturrad again. They do incredible work, still want to get a schindelhauer bike for me, this Carbon Belt Drive System they use catches me every time I see it and try it out. The upcoming releases by 8bar bikes also looked pretty legit.
Check out some pictures of the fair attached to this posting.

See you next year, Fahrrad Schau!

AURORA at the Berliner Fahrrad Schau / Bicycle Fair 2013

But the work continues and there are a lot things in the planning process right now.
I’m making the last tweaks and decisions to get everything done like it should be.
Sounds mysterious right?
To clear this up a bit, I can proudly tell you that I’m working on a lot cut&sew stuff these days. From t-shirts, to buttondown shirts, more caps and also functional jackets.
And speaking of production, the background is also important, everything (!!!) will be Made in Europe/Germany under fair working conditions and as sustainable as possible. I’m really curious about all this and I can’t wait to show the results in the end.

Besides this I also worked on a new cycling kit design, I had a preview with me at the Fahrrad Schau and posted it on instagram aswell. Check it out here. It’s going to be a limited edition, so watch out for the preorder.

…. and speaking of cycling, the first colorways of the 2013 AURORA velcro straps collection will be up soon aswell.

Best,

Sebastian

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The AURORA “Stars” // “Wars” 5 Panel Cap collection

AURORA "Stars" // "Wars" 5 Panel Caps

2012 is about to end in two weeks and i’m really happy to drop these two beautiful 5 Panel Caps right in time.
It’s the second AURORA // Quickstrike release, after the first collection gained a lot attention and positive feedback.

We all loved these movies back in the days and we all have some kind of connection to them. I wanted something that not just looks cool, it should provide a story for me and remind me of these days. Everything around us is based on good or bad things, wars we fight every day and a lot beauty in just the smallest details we face everyday. So this 5 Panel Cap release is called “Stars” // “Wars”!

The “Stars” // “Wars” 5 Panel Caps are made from a high quality licenced STAR WARS cotton fabric (by Camelot Fabrics – Made in USA). To provide a perfect shape the caps are fully fused, feature a quality genuine soft leather buckle and brass side panel eyelets.
These 5 Panel Caps are carefully hand-crafted in rural New Zealand.

The AURORA “Stars” 5 Panel Cap features a blue universe with bright stars and starships printed all over.
The AURORA “Wars” 5 Panel Cap features a black galaxy with bright stars and fighting starships printed all over.

Each cap is unique and each cap looks different!
This Limited Edition comes with a hand-numbered and dated tag.
There are only 25 caps available of each colorway and they will never be reproduced.

So be quick and get yours before they are gone.
May the force be with you.


AURORA “Stars” // “Wars” 5 Panel Caps

Thanks!

Sebastian

AURORA Chino Pants, Crewnecks & AURORA x Topdollar Shirts!

Hej!
What’s good?
It has been a long time, since I wrote the last entry here. Daily business just took to many time and I thought it would be good to come back with real news.
So it’s december, 2012 is almost over, pre-christmas craze just started and I like to drop some awesome new AURORA gear just in time for this.

With the good people from Topdollar in Berlin and their friend and illustrator “Der STöR” I finally finished a nice collaboration collection. I met Artje from Topdollar about two years ago after the Bright Tradeshow and we had some breakfast together. While talking, we decided that we have to do something together. We both love bikes, so why not keep it simple?
Pedal down the Hood
Get this awesome design on Shirts (black, white, grey), Tote Bags (black & natural), Sea Sacks and Gym Sacks.

AURORA x Topdollar - Pedal down the Hood - ShirtAURORA x Topdollar - Pedal down the Hood - ShirtAURORA x Topdollar - Pedal down the Hood - Shirt

Besides this collaboration, I was also working on more cut&sew pieces for AURORA and future releases. The first result is the AUROR 5 Pocket Chino Pant, which is availble from now on in two colors and four sizes! I’m really proud on this one, because it just fits and works perfectly.
It’s a modern 5 Pocket Chino cut with stretch added for comfort on bike or board.
Slightly slim-fitted, to keep the pant legs away from the chain/chainring and of course prevent for too much flapping around in the wind.

To complete the look, I added a new Crewnack to the collection. With the new awesome AURORA “Serif” Crewneck in grey and navy. Soft-touch, modern fit, simple and subtle design.
Fuck hype and branding, it’s about the quality.

Check out the new gear and also the sale section.

AURORA Watch Cap – all black
// AURORA Watch Cap – black/cyan
AURORA “Serif” Crewneck – grey // AURORA “Serif” Crewneck – navy
AURORA 5-Pocket Chino Pant – beige // AURORA 5-Pocket Chino Pant – black

Thanks for the ongoing support.

Sebastian
AURORA "Serif" Crewneck
AURORA 5 Pocket Chino Pant
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AURORA x REVERIE – a collaboration!

AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Compact Messenger Bag - Limited Edition
One year ago, two close friends of mine finally opened their own store called “Reverie“.
They had a great year and gained a lot attention and positive feedback with their concept.
Besides a nice selection of brands you just rarely find in german shops, they’ve also managed to keep it down to earth and really friendly. It’s always great to see happy customers around the store who just feel good visiting, talking or chilling there.

We often talked about a collaboration and I thought it would be great to have something to celebrate their first year. So I started the collaboration on my own as a suprise.
On the last saturday they celebrated their birthday with close friends and customers. With DJ, cake and drinks it was a nice event and a good opportunity to finally reveal this collaboration!

The result is a highly limited and upgraded edition of the AURORA Compact Messenger Bag. Along all the other features I added a stabilizer belt, a custom Logo patch attached with velcro and also a additional layer of 1100D Cordura for the bottom.
I only made 10 of them.
To complete the look I also added a entirely new AURORA Hooded Zipper with a custom Logo patch, also limited to 10 pieces. This zipper is the first AURORA cut & sew piece.

Both items are only available at the REVERIE store in Münster / Germany or on request.

Make sure to check out the store, if you have the chance.
www.reverie-shop.de
www.facebook.com/Reveriems

AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Compact Messenger Bag - Limited Edition
AURORA x REVERIE - Hooded Zipper - Limited Edition
AURORA x REVERIE - Hooded Zipper - Limited Edition

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