Today i’m happy to release our Summer Collection 2011. Yes, SS2011. Sounds weird, but it’s true.
Due to many problems, which I will forgot from now on, it took some more month as I expected to finish everything.
But all this is a learning process and I promise we will try to get into this seasonal rhytm thing next year. Hopefully.
But enough talk, we have some nice stuff for you. My personal favorites are the two photographer shirts, printed on a super soft T-Shirt made from 50% organic cotton / 50% recycled polyester.
One called “The Chase” (also on black) features an epic photograph taken by Melbourne based photographer Duncan Ewington. He shoot Joey Dodd some month ago and I bet you have seen this picture around the net.
Now it is on a shirt!
Also we are proud to feature a photograph of our friend Kay Lasenga, who just opened a really nice store in Münster / Germany. He is passioned about photography, collects old and analoge cameras and he got tons of pictures in a large box. The shirt with his photograph is called “Skate!” and it is Kays first photograph which got released so far.
Besides this we also used the chance to drop some simple Logo shirts and a new Zip Hooded.
Our new “Logo Reflex” Zip Hooded features a reflective backprint and increases your visibility on night rides.
The last item for now is one that makes me really happy. I wanted to have my own skateboards for more than 8 years and now the time was right. I think AURORA is the perfect way to release it, because it combines nearly everything i’m passioned about whether it’s bikes, urbanity, art, music, photography, handmade goods, apparel and of course skateboarding.
It is Made in the USA from Canadian Maple Wood and features a bright full-color print.
We hope you will like our first deck called “Galaxy“.
Check out all the new stuff in our webshop.
Don’t forget, christmas is coming. So we think it’s time to put some of our classics ( “Cosby says” Shirt, “Rider” Shirt, “Crest” Socks and our Army Coat) on sale, be quick and grab them while stock lasts.