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Three years after the first AURORA Cycling Jerseys I’m really happy to announce a dignified successor. This time it’s just one design, but built on a whole cycling kit. Everything works perfectly together and looks great on bike. The AURORA Cycling Kit 2013 merges the best from his ancestors and combines it with contemporary and … Continue reading -
One year ago, two close friends of mine finally opened their own store called “Reverie“. They had a great year and gained a lot attention and positive feedback with their concept. Besides a nice selection of brands you just rarely find in german shops, they’ve also managed to keep it down to earth and really … Continue reading -
I’m really proud to finally reveal the first AURORA // Quickstrike release. This is the first effort to upcoming Limited Editions made from dead stock and vintage fabrics. To pay homage to craftmanship and classic designs, we try to merge these things and mix them to something unique and long-lasting. “The Floral” 5 Panel Caps … Continue reading -
Hej, as mentioned some days ago, i’m happy to finally introduce the AURORA Compact Messenger Bag to you. I’m really proud of this release, because it took a lot time and effort to develop the construction, pattern and features of the bag. After years of using/owning several messenger bags/backpacks, researching and 1,5 years testing the … Continue reading -
Riding Fixed Gear, living a vegan lifestyle and many tattoos. That’s Model Mianzi Rei from Berlin. After a car accident she was involved in with her old bike some years ago, she had nothing to ride and a good friend gave her a fixed gear bike. She learnt to ride fixed and now can’t live … Continue reading -
Hej! Don’t like plastic/vinyl cruiser or longboards? But still want something to cruise? Great. Today i’m happy to release our very own AURORA “Galaxy” Cruiser Decks, high quality Made in the USA. A smooth shape which allows to Ollie and pull some tricks, but also cruise around the city… With the perfect size 76,5 cm … Continue reading -
Today i’m happy to release our Summer Collection 2011. Yes, SS2011. Sounds weird, but it’s true. Due to many problems, which I will forgot from now on, it took some more month as I expected to finish everything. But all this is a learning process and I promise we will try to get into this … Continue reading -
Finally we got something new for you guys. These are our AURORA velcro straps V2. In summer 2009, we started working on a foot retention system for fixed gear bikes and released our classic velcro strap version for track and road pedals. Since then we thought about a specific platform pedal version too. Finding the … Continue reading -
This is Max Ritter. He lives and rides in Berlin. Yesterday he and his friend and photographer Kevin Hankel went out for a session at the Museum of Technology in Berlin Kreuzberg. Max tried a BS 5-0 at the gnarly and steep wallride under the bridge. Sadly the spot wasn’t in good shape and so … Continue reading
