AURORA Spring/Summer 2014 – part one

AURORA "Reflex V3" Hooded Zipper

Spring is here and so is the first part of the AURORA Spring/Summer 2014 collection.

It consists of five T-Shirts and a light Hooded Zipper.
But it would understate the case, if I leave it without any explanation.
All these new garments are 100% Made in Europe, made under fair working and also trading conditions. Besides these important factors, all garments are newly developed from scratch. The T-Shirts and Hooded have a custom fit made after my requirements. From now on every AURORA garment, will be produced just for AURORA!

I’m really proud of this first run and I think they turned out great. It took some months to get everything as it should be, but the result is stunning and I can’t wait to hear your feedback.

The details on all pieces are AURORA-like and finally a lot more ideas I had for a while, came to life in these pieces. Custom cut, functionality, photoprints and reflective designs.

AURORA "Rad Races" Shirt - white
A collaboration shirt with the RAD RACE Crew, featuring a large double photoprint by Hamburg-based photographer Björn Lexius. Another landscape impression on the “Road to nowhere” Shirt and the all new AURORA “Pocket” Shirts, featuring a practical backpocket to store your keys, wallet, mobile or tool while riding.

AURORA "Rad Races" Shirt - whiteAURORA "Road to nowhere" Shirt - white_2658655655

The AURORA “Pocket” Shirt is available in two versions. The “Reflex Pocket” Shirt features a high quality reflective fabric on the back. It’s the same fabric Nike uses for their reflective running gear, it’s state of the art and the best you can get. The pocket is durable and with the reflective fabric, it helps you to be seen at night.

AURORA "Reflex Pocket" Shirt - blackAURORA "Reflex Pocket" Shirt - black

If it get’s colder outside, just put on the new AURORA “Reflex V3″ Hooded Zipper, it’s not that heavy, but comfortable and made from super soft fabric made of 50% cotton / 50% polyester. It features a large reflective 3M print on the back, to offer visibility at night.
The Hooded Zipper also got a custom cut, that means it is slightly slimmer to prevent flapping while riding and the body is a bit longer.

AURORA "Reflex V3" Hooded ZipperAURORA "Reflex V3" Hooded Zipper

Check out all the new garments at the webshop, everything is available from now on!

Ride safe!

schindelhauer x AURORA Goldsprint @ Fahrrad Schau

After some busy weeks we are finally on the way to Berlin, just two days left until this years Fahrrad Schau starts. On the backseat we’ve got a lot of gear with us and also the first pieces of the AURORA Spring / Summer Collection 2014. Are you curious?

Beside this we are happy to announce the schindelhauer x AURORA goldsprint competition. If you are one of the fastest riders on the schindelhauer bike with our AURORA Velcro Straps on it you can win great prizes. The first gets a all new schindelhauer „Hektor“ track frameset which will be revealt this weekend for the first time. Come and visit us and take your chance to be one of the first to own „Hektor“.

We hope to see you there!

schindelhauer x AURORA goldsprint

AURORA x RAD RACE Cycling Kit – Raffle and Release

AURORA x RAD RACE Cycling Kit Collection

AURORA x RAD RACE Cycling Kit Collection Release at Berliner Fahrrad Schau.

Just a few days left until this years Berliner Fahrrad Schau starts.
Besides my collaboration with the RAD RACE Crew, I will also share a booth with them to celebrate the release of our AURORA x RAD RACE Cycling Kit Collection. We already received our Cycling Kits and we are really happy with the quality and look. All preorders will be shipped next week and we can’t wait to hear your feedback.
The official release will be at our booth at the Berliner Fahrrad Schau, so if you have the chance, make sure to visit us.

This is going to be a great weekend and I hope to see a lot of you guys there.

AURORA x RAD RACE Collaboration Raffle!

To shorten the waiting time and celebrate the launch of our collaboration we decided to host a raffle for you guys.
We are giving away a complete AURORA x RAD RACE Cycling Kit of your choice, several Jerseys, T-Shirts and Accessoires. Make sure to spread the news and enter to win some awesome gear.

To enter this competition you just have to do the following steps:

1. Like AURORA and RAD RACE on Facebook, if you haven’t already

2. Share THIS blog post on facebook.

3. Leave a comment with your prefered sizes (Jersey and Shirt) and color (Black or Blue) below this blog post.

The raffle is open until friday the 21th of march 23:59 (GMT).
I will randomly choose a winner on saturday with www.random.org and contact the lucky ones via eMail, so please don’t forget to leave your eMail address.

The prizes are:

1. Winner: Complete AURORA x RAD RACE Cycling Kit
2. Winner: Black AURORA x RAD RACE Jersey
3. Winner: Blue AURORA x RAD RACE Jersey
4. Winner: AURORA Pocket Shirt
5. Winner: AURORA x RAD RACE Shirt
6. Winner: AURORA x RAD RACE Cycling Cap of your choice
7. Winner: RAD RACE Cycling Socks

That’s it.
Good luck!

Sebastian & the Rad Race Crew

AURORA x RAD RACE Cycling Kit CollectionAURORA x RAD RACE Cycling Kit Collection
AURORA x RAD RACE Cycling Kit Collection

A Cycling Kit in the making!

One month ago we announced the AURORA x RAD RACE Cycling Kit Collection. In the last weeks the good people at Nalini in Italy are doing their best to produce these high quality cycling gear for us.
Check out these images coming directly from the production facility in italy.
Great to see how the first thoughts, the design and everything comes to live with great craftsmanship.

The AURORA x RAD RACE Cycling Kit Collection will be officially released at this years Berliner Fahrrad Schau taking place 22 – 23 May 2014.

Stay tuned for more news coming soon.

AURORA x RAD RACE Cycling Kit
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AURORA x RAD RACE – Cycling Kit Release

RAD RACE x AURORA
Hello!
Finally i’m proud to unveil a massive collaboration with the RAD RACE Crew.
You might noticed them, they produced a lot buzz over the last 3 month on facebook and their website, where they pre-announced a upcoming cycling race series in Germany. The first race is set to take place during the Fahrrad Schau 2014 in Berlin and besides this event, RAD RACE joined forces with AURORA, to produce a high-quality capsule collection.
The RAD RACE x AURORA collection consists of two Cycling Kits, Cycling Accessoires, Signature Velcro Straps and much more to come pretty soon.
All these products will be exclusively available through the RAD RACE webshop and from today, you are able to pre-order your RAD RACE x AURORA Cycling Kit.

Check out these great items, they are all Made in Italy and perfect for the upcoming cycling season.

THE KIDS ALL RIDE!

Stay tuned, there is more to come.

Sebastian

RAD RACE x AURORA Cycling Collection

RAD RACE x AURORA Cycling Collection

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AURORA Cap Sale 2014

AURORA Cap Sale 2014

I want to clear some stock, to make room for new gear coming pretty soon.

Check out this cap sale and grab yourself a bargain.

More than 30% off and also free worldwide shipping.

www.aurora-collective.com/shop/cap-sale-2014

Happy shopping.

Best.

Sebastian

schindelhauer “Urban Pedal” + AURORA Velcro Straps V2

schindelhauer "Urban Pedal" + AURORA Velcro Straps V2

When it comes to building up a bike, finding the right pedal is one of the most difficult tasks. Depending on the frame and bike design, there is need for something that fits, looks good and also works well. A bike for the daily commute needs to be durable and light. While commuting most people don’t want to wear cleats and cycling shoes, with sneakers or leather shoes it’s difficult to find a solution that doesn’t damage the shoes but still performs well.
Our friends from schindelhauer developed a pedal that is exactly what a lot people where searching for.
It’s bridging the gap between classic road pedals and large platform pedals. A sleek and modern design with a flat surface and super low profile.
Made from premium high-strength aluminium, with reduced dimensions to save weight. Instead of the usual pins and small contact area on normal pedals, the schindelhauer “Urban Pedale” uses a flat top with 3M grip tape to secure the shoe on the pedal. This prevents the shoes from damage, but also secures them well while riding.
The schindelhauer “Urban Pedal” works perfect with our AURORA Velcro Straps V2, it seems that these pedals were designed just for them.
Together this combination offers a safe and comfortable stand and all around perfectly distributed force.

Specs:
- CNC machined high-strength aluminium
- sealed industrial bearing combined with a plain bearing
- CrMo steel axles
- durable 3M premium grip tape
- weight: 300 g/pair
- available in black and silver

You can order your pair of schindelhauer “Urban Pedals” without or with our recommended AURORA Velcro Straps V2.

Order your set up now!

schindelhauer "Urban Pedal" + AURORA Velcro Straps V2
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Introducing David Pili for AURORA

David Pili for AURORA

This is David Pili. He lives and rides in Geneva / Switzerland.
He is 26 years old and rides fixed freestyle for more than two years.
With his brother Laurent Pili and Pepy Todesky they created the Shred Crew back in 2011. They gained a lot attention since then and were featured in several publications.
David got a old school style, he loves analogue photography and this is visible with his recent edit. With his bike he went to New York City for some month and brought back this video.

I’m really happy to support him with AURORA, i’m sure there is much more to come. So if you see him or the other Shred Crew guys around your spot get in touch with them and have great session!

Ride safe!

Sebastian

David Pili for AURORA
David Pili for AURORA
David Pili for AURORA
David Pili for AURORA

AURORA Cycling Kit 2013

AURORA Cycling Kit 2013

Three years after the first AURORA Cycling Jerseys I’m really happy to announce a dignified successor.
This time it’s just one design, but built on a whole cycling kit. Everything works perfectly together and looks great on bike. The AURORA Cycling Kit 2013 merges the best from his ancestors and combines it with contemporary and subtle design. Every piece offers well thought out features for long lasting performance and quality.

You can get the whole kit or put together your own as you need it.
The AURORA Cycling Kit 2013 consists of a Short-Sleeve Jersey, a Long-Sleeve Jersey, a Long-Sleeve Fleece Jersey, BIB Shorts, a Wind Vest, Arm Warmers and a matching Cycling Cap.

Have a closer look at all the pictures, they speak for itself. If you want more detailed specs, check out the product pages.
AURORA Short-Sleeve Jersey / AURORA Long-Sleeve Jersey / AURORA Long-Sleeve Fleece Jersey / AURORA BIB Shorts / AURORA Wind Vest / AURORA Cycling Cap / AURORA Arm Warmers / AURORA Cycling Kit

AURORA Cycling Kit 2013

AURORA Cycling Kit 2013

AURORA Cycling Kit 2013

The pre-order is open, the production is already running and the first pieces will be shipped approx. mid june!

These jerseys are limited, get yours now!

THE KIDS ALL RIDE!

Sebastian
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AURORA at Berliner Fahrrad Schau / Bicycle Fair 2013

8bar x AURORA
Hej,
good news! I’m happy to announce that AURORA will share a booth with the good people at 8bar bikes at this years Berliner Fahrrad Schau. Last year, together with Force Effect, was a great experience and it’s great to be part of the tradeshow again.
Check out my impressions of last years event.

Since the new apparel collection is still in the making, I will give you the chance to grab some real bargains on available AURORA gear. Also I will premiere the upcoming AURORA velcro straps colorways, which will drop online next week.

So come over check out the great 8bar bikes and their two stunning new releases and also say Hello to AURORA.

If you are from germany and need something to read for the weekend or on your way to the Berliner Fahrrad Schau, check out the Spoke Magazine. The latest issue is out now and features a short interview with yours truly.

AURORA - Sebastian

See you there,

Sebastian

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