Spring is here and so is the first part of the AURORA Spring/Summer 2014 collection.
It consists of five T-Shirts and a light Hooded Zipper.
But it would understate the case, if I leave it without any explanation.
All these new garments are 100% Made in Europe, made under fair working and also trading conditions. Besides these important factors, all garments are newly developed from scratch. The T-Shirts and Hooded have a custom fit made after my requirements. From now on every AURORA garment, will be produced just for AURORA!
I’m really proud of this first run and I think they turned out great. It took some months to get everything as it should be, but the result is stunning and I can’t wait to hear your feedback.
The details on all pieces are AURORA-like and finally a lot more ideas I had for a while, came to life in these pieces. Custom cut, functionality, photoprints and reflective designs.
A collaboration shirt with the RAD RACE Crew, featuring a large double photoprint by Hamburg-based photographer Björn Lexius. Another landscape impression on the “Road to nowhere” Shirt and the all new AURORA “Pocket” Shirts, featuring a practical backpocket to store your keys, wallet, mobile or tool while riding.
The AURORA “Pocket” Shirt is available in two versions. The “Reflex Pocket” Shirt features a high quality reflective fabric on the back. It’s the same fabric Nike uses for their reflective running gear, it’s state of the art and the best you can get. The pocket is durable and with the reflective fabric, it helps you to be seen at night.
If it get’s colder outside, just put on the new AURORA “Reflex V3” Hooded Zipper, it’s not that heavy, but comfortable and made from super soft fabric made of 50% cotton / 50% polyester. It features a large reflective 3M print on the back, to offer visibility at night.
The Hooded Zipper also got a custom cut, that means it is slightly slimmer to prevent flapping while riding and the body is a bit longer.
Check out all the new garments at the webshop, everything is available from now on!